Today on Video Marketing Madness – YouTube Descriptions for Local Businesses. Ray gives us the latest on what to do. Subscribe at: GoVmm.com
Know your keywords ahead of time. Use a good keyword research tool. Ray has one at RaytheVideoGuy.com/RankReel You’ll have better luck with longer tail keywords.
-Keyword first and variation of keyword with phone number and link to money site.
-Description of what video is about
-Information about the business (similar to “about us” page on website
-Phone number and money site again
-Citation (name, address and phone as it appears on GMB site)
-GMB long link
-5 star reviews links
-Driving directions links
-Social media links
-YouTube channel subscribe link
-Link back to vid – “Share this (KW) video:…”
-Silo link to next vid
Add to playlist and include description in playlist. Use some of description in web 2.0. Use defaults as much as possible for description
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