Today on Video Marketing Madness – YouTube Clips and Chapters & Cool Hardware. Lots of stuff you can use NOW!
We’ve covered YouTube Clips in a previous show – https://govmm.com/youtube-clips/ – and Steve ran a test. Using Clips in some of the Facebook Groups he belongs to, Steve saw a nice bump in views for the full videos. We also covered Chapters before – https://govmm.com/youtube-chapters/ – and Ray discovered they show up in YouTube search results, so we discussed benefits. Finally, Ray found some nice hardware in the Vivitar Creator Series. It’s a thumb drive that lets you go from HDMI to USB or USBC, and you can do screen capture from things like Xbox. Cool stuff. He got it at Walmart for $19.88.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Ranking Videos in 2022. Ray walks us through all the tactics.
Use the keyword set in the title twice, but make it natural. Name the mp4 title the keyword set and add the metadata to the file. With the description, repeat the keyword set, and then add the phone number and website. Include the Google Business Profile link and the citation. Include links to five – 5-star reviews from the GBP. Include the video copy and an about us and driving directions to the location. Use a thumbnail and get some backlinks. DFY Suite from Josh Zamora gets backlinks for you, and it does all the work. It writes the articles, embeds your video, and syndicates. Get it at https://www.raythevideoguy.com/dfysuite
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why.
You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind it. It’s a way to grab someone’s interest and entice them to watch the full video.
Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Short Videos. Ray has a case study of how short videos help with branding, word-of-mouth advertising, and increased traffic.
Short videos are typically 60 seconds and are vertical. Platforms include TikTok, YouTube Shorts, and Facebook and Instagram Reels. Ray does them all the time for his escape room business and they have helped drive traffic.
Today on Video Marketing Madness – Why Live Videos Matter. Ray talks about why they are important and how to network with Live Videos.
The audience can interact, it’s an easy content creator and Facebook and Youtube will push it out to more people.
Ray uses it for networking. He’s friends with a restaurant owner and she goes live a few times per week. Ray watches, likes and comments, and she gives his escape room a shout out and that’s how they got to be friends. Ray also gives shout outs to businesses.
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Producing Your Own TV Show – Ray talks about a TV show he does and how it can benefit you.
The show is “Impossible Challenge” were teams try to beat each other for prizes at Ray’s escape room, Impossible Escape. It’s great brand building for the business and will air on the Dupoint streaming network. They are in the process of producing 13 episodes for season one. The content can be repurposed for Youtube, TikTok, etc.
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Today on Video Marketing Madness – Unusual Uses for Video. Ray and Steve have great ideas on video content.
Ray is producing an escape room game show for the Dupont streaming network with the hope of generating more business for his escape room. Weekly live talk shows on YouTube can work for estate planning lawyers, financial planners and others. Be sure to syndicate to all the social medias. A friend of Rays’ does a weekly professional wrestling show sponsored by his mortgage company. Education short form content can work as well.
