NDI and Why it Matters

Today on Video Marketing Madness – 195 NDI and Why it Matters.

-The NDI technology allows you to connect all kinds of video gear – wireless or wired – real time – no delays
-So, for instance, you could use a bunch of old iPhones for studio cameras and switch between them
-You need a computer with NDI interface software. Many switcher softwares, like mimoLive (what Ray uses), have NDI built in
-Works low and high end
-Check it out at NewTek.com/NDI

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Screen Capture Madness!

Today on Video Marketing Madness – Screen Capture Madness!

You need a computer, a mic and software

Screen capture software:
-ScreenFlow for Mac only from Telestream for $100.00. Will interface with iPhone or iPad and it has a video editor. Ray loves it.
-Camtasia for PC from TechSmith. Very functional for $299.00
-Jing from TechSmith. Very simple and light and will take static shots too. $50.00

Free:
-Shotcut at FreeVideoEditor.co has screen capture
-QuickTime for Mac is light and simple
-CamStudio is also Free

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How to Profit with Facebook Chatbots

-Automated responding to Messenger based on incoming message
-Good to have because Facebook keeps track of response time to incoming page pm’s
-Auto pay can be used
-Embed on sales website and engage with client real time
-Chat button in emails – “Chat Live”
-Mass messaging – great open rates
-Check out “Inboxr”. Ray’s got a special deal on it at RaytheVideoGuy.com/Inboxr

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Running YouTube Ads for Local Businesses

Today on Video Marketing Madness – Running YouTube Ads for Local Businesses

-Instream and Discovery
-Instream is top-of-mind – Discovery is targeted by keyword. More like PPC
-Pay attention to the campaigns

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Interesting Ways to Find New Clients!

Today on Video Marketing Madness – Interesting Ways to Find New Clients!

-Cold phone calls. Get to know the gatekeeper
-Trade shows
-Email and voice broadcast. Lead Kahuna is good for this
-Direct mail
-Start a local business mastermind group with one of each business. E.g. one roofer, one injury attorney, etc.
-Invite local businesses to come in and shoot a video for low cost/no cost
-Use Facebook Messenger to reach out
-People who bought vids from the directories like Y.P. and Dex

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YouTube Ads Why You Need Them

Today on Video Marketing Madness – YouTube Ads – Why You Need Them

Why YouTube Ads:
-Good views fast
-Can target by geo, demographics
-Discovery ads based on keyword search
-Inexpensive

Video Marketing Madness made possible by Ray’s comprehensive 4 week course on using YouTube for local businesses. Register at https://www.raythevideoguy.com/ytaudit

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YouTube for Local Businesses

Today on Video Marketing Madness – YouTube for Local Businesses

-Top of mind
-Be sure to optimize videos and channel
-Translate description into other languages
-Look at competition with TubeBuddy
-Add video to GMB
-Include citations and driving directions in YouTube description
-YouTube ads are very inexpensive and are Facebook video ads

Video Marketing Madness made possible by the “How To Get $1000+ Clients With Local YouTube Marketing” webinar Monday 8/13 at 7 pm eastern. Register at http://www.raysbonuses.com/audit/

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YouTube Support Programs

Today on Video Marketing Madness – YouTube Support Programs that help you market your videos

vidIQ is a Chrome and Safari extension that gives you in-depth analysis of you,r and your competitor’s videos. Free with an upgrade. But Ray really likes TubeBuddy because of the long list of features that include:
– In-depth analysis of your, and your competitor’s videos
-Checklist of what you need to do to optimize your video
-Tag rankings and suggestions. You can also see competitor’s tags
-Easy shortcuts to YouTube functions
-Multiple pre-sets
-Thumbnail builder
-It’s easy to append info to multiple descriptions
-Canned responses to comments
-Health report, A/B testing and channel evaluation

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Creating Clickable Link in YouTube Videos

Today on Video Marketing Madness – Creating Clickable Link in YouTube Videos

-Cards are a small clickable banner in the upper right of the video. Go to the edit function on the video and look for the cards tab at the top. You can add up to 5 cards at different points of the video
-Clickable CTA ad banner. It’s in the lower left corner of the screen. Graphic, title and link. Set up an ad in AdWords campaign and hit pause. Then go to the edit function of the video and click on the CTA tab and upload image, copy and website URL. Cannot do both cards and banner – but banner converts better
-End screens. Edit function of video and go to the end screen tab. Timeline is end of video

Make sure your website URL is connected to your YouTube channel

Video Marketing Madness made possible by TubeBuddy. TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease. Get it at TubeBuddy.com/RaytheVideoGuy

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New YouTube Features to Make Money

Today on Video Marketing Madness – New YouTube Features to Make Money.

-Paid memberships – need to have 100,000 subscribers
-Sell merchandise within the video. Partnering with Teespring but will add more. Need 10,000 subscribers
-Premier video format – Livestream existing videos. Includes Super Chat: monitor and respond real time
-Google has gone back to carousel of 3 videos on page one
-Instagram is creating a platform to compete with YouTube called IGTV

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