Advanced Facebook Video Techniques

Advanced Facebook Video Techniques – You need a way to stream your desktop. OBS is free and open source at https://obsproject.com/ but it has limited production ability. Ninja trick – pre-record and produce a video and stream it “live” through OBS. Ray uses mimoLive https://boinx.com/mimolive/ $200 or so, but it’s Mac based. (A second hand late model Mac is not expensive.) It has TV news like control panel and does green screen. Mevo is a Facebook live camera that has TV studio control https://getmevo.com/

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Ninja Tricks for Pro Video

Ninja Tricks for Pro Video

  • Video camera. All are digital now. Your iPhone or Droid will work just fine
  • Lightening – Trouble lights from Home Depot work and are about $30 each. Point lights at the ceiling to diffuse or get some Tough Spun from B & H Audio & Video
  • Audio – Don’t use the built-in mic. Plug in a lapel mic. You may need an adapter for your smartphone. Rode mics come with the adapter built in.
  • Stabilization – A $30 tripod from Best Buy will work. Some selfie sticks have a stabilization gimbal built in
  • Editing. Lots of software out there from free to $100. Add music, graphics etc. iPhones and iPads have built- in editors

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Using YouTube Ads

Using YouTube Ads.

YouTube Ads are more effective than regular TV ads: captive audience and much less expensive ($3/m vs $25/m). And you only pay for the folks that are captive. What’s more, some YouTube videos get more views than TV shows

Target by video type
Build a list by offering a free product
Send view to a video for ranking purposes. Works great for local businesses
Great for affiliate marketers. Make an ad for a review video during launch week

Check out Justin Sardi’s new course on YouTube Ads. It rocks. http://www.raysbonuses.com/video-ads-bonus/

Mindset Matters – “Think and Grow Rich” by Napoleon Hill

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How to Automate YouTube with these tools

Today on Video Marketing Madness – How to Automate YouTube.  Free report at http://videomarketingmadnessradio.com

How to Automate YouTube with these tools

vidIQ at http://vidiq.com Free version. It’s a Chrome plugin that lets you see tags, shares, view etc. Good for planning ads.

TubeBuddy https://www.tubebuddy.com/ Free version and Chrome plugin. It adds youTube tools like shortcuts to functions and scheduling.

Tube Traffic from Todd Gross and Cyril Gupta. http://www.raysbonuses.com/go/tube-traffic-bonus It’s a way to get more views and subs, contact channel owners, generate auto responses, etc

Mindset Matters is the Kindle book “Made to Stick” by Chip and Dan Heath.

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Marketing Tools you NEED!

Today on Video Marketing Madness – Marketing Tools you NEED! Free report at http://videomarketingmadnessradio.com

Website landing page builders. Instabuilder 2.0 has lot of bells and whistles. Convertry is very fast as it’s not hosted on your server but has a connecting tool. Igloo is like Convertry but has more bells and whistles. LeadPages is offsite as well. Not as flexible but it’s a quick and easy way to build squeeze pages. It’s expensive.

Countdown timers are good for conversions. Times Planet is good with lots of bells and whistles and not expensive. Convertry, Igloo and Instabuilder 2.0 come with countdown timers.

Email marketing. AWeber and GetResponse. MailChimp is free to begin with but is strict. Mail It a WordPress plugin and you can send emails from your website server.

Website video players. You can use the YouTube embed code. Simple Video Pro is a good WordPress plugin dedicated player and is very interactive.

Delivery – Amazon S3 is good for hosting videos and files. SendOwl is very functional

Affiliate Trax from JVZoo allows you to track sales, returns, etc.

Mindset Matters will be a daily Facebook live feature from Ray and he’ll recap weekly on Video Marketing Madness. His first guest was John Mulry and they talked about his book, “Direct Response”

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Instagram Video Marketing

Ray has a new desktop app that will manage Instagram marketing. It includes posting and campaign management and releases on Fri 9/2. Look for it on our Facebook page

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Proper Equipment for Live Streaming

Proper Equipment for Live Streaming. For your phone, get a selfie stick, tripod and decent mic. The smartphone headset mics are good.

Steaming to YouTube and Facebook Live from your desktop: Logitech is the best webcam and Blue makes good USB mics. Streaming software: OSB is a good, free and open source and works as a mixer too. Wirecast is good but costs $300+. For Macs, “Memo from Boinx” is what Ray uses. Streaming pre-recorded videos to multiple Facebook pages – Synd XPoser Pro is great.

Special note: Mevo Camera by Livestream is $399.00 and is controlled by your iPhone.

New YouTube features. Here’s the story on the new YouTube TV app: https://techcrunch.com/2016/08/24/youtube-gets-a-new-tv-app/ Live Event – you’re going to need to attached an AdWords account and turn on monetization. Backstage is a new feature that allows creator and audience to better interact.

Mindset Matters is the “Tony Robbins Podcast” with all sorts tips and trick from different guests.

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5 Steps For Effective Thumbnail Design

Today on Video Marketing Madness – 5 Steps For Effective Thumbnail Design. Free report at http://videomarketingmadnessradio.com

1 Use good colors…brighter the better, but not garish.

2 Use a nice face image. People want to see a face and it should represent what’s in the video

3 Show action

4 Add text like a CTA, title or recap. Use a readable font. Condensed Helvetic Bold is good

5 Make sure it’s fully branded with colors, shapes and logo

BTW – thumbnails need to be 1920×1080

Mindset Matters is Pat Flynn’s podcasts “Ask Pat” and “Internet Business Mastery”

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How to Get Content for Your Videos

Today on Video Marketing Madness – How to Get Content for Your Videos

Video:
YouTube and Vimeo creative commons
https://www.pexels.com and https://pixabay.com are Free
https://videohive.net – Low cost, high quality
http://www.istockphoto.com and http://www.gettyimages.com should be your last resort. Good stuff, but very expensive
https://www.videoblocks.com – $99 a year with unlimited downloads. They have added some premium content that cost extra.
Ray has specials from time to time

Images:
https://www.pexels.com and https://pixabay.com are Free
https://photodune.net has lot of stuff for reasonable prices
http://www.istockphoto.com and http://www.gettyimages.com should be your last resort. Good stuff, but very expensive
Ray has specials from time to time

Music:
https://audiojungle.net – Best stuff at the best prices
Ray has PLR specials from time to time

Animation
https://www.videoblocks.com – $99 a year with unlimited downloads. Lower thirds, buttons, etc.
https://videohive.net/ has good stuff as well
Mindset Matters is the book, :Extreme Ownership: How U.S. Navy SEALs Lead and Win” by Jocko Willink and Leif Babin

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Repurposing Video Content

Today on Video Marketing Madness – Repurposing Video Content

 

  • Transcribe your videos and turn them into blog articles and ebooks. https://www.rev.com is a good source for transcriptions
  • Chop up longer videos into shorter videos. Use http://downvids.net to download your Facebook and YouTube videos
  • Upload recorded videos to Facebook
  • Make memes from your videos
  • Convert podcasts to videos
  • Turn written content into a video. For instance, written FAQs in a website
  • Turn training PowerPoints and Keynotes into videos

 

Mindset Matters is the book “Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn, and Instagram” It’s on Amazon. Great ideas on using social media.

 

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