Today on Video Marketing Madness – Optimizing Your YouTube Channel for greater results.
YouTube Channel Optimization
-The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art.
-Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists.
-Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc.
-Come up with a channel name that describes what you do
-Phone verify the channel
-In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you.
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Podcast: Play in new window | Download