Be sure to understand customer goals as you want to help them achieve these. Also remember, video marketing is a process and not a one shot tactic.
There are traffic videos to and conversion videos on websites. Do your keyword research, even with FAQ/SAQ videos. Start the video by stating you understand the problem and then provide a solution. List an example, then give the cost and if you can, provide a guarantee with a sense of urgency. . Create lots of answer videos for the backend of the website.
Misc. Stuff: Use YouTube Cards with timely offers and swap them out as needed. Use YouTube Ads. Create coupon related ad videos for Facebook. Do retargeting videos and email videos.
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