Be sure to understand customer goals as you want to help them achieve these. Also remember, video marketing is a process and not a one shot tactic.
There are traffic videos to and conversion videos on websites. Do your keyword research, even with FAQ/SAQ videos. Start the video by stating you understand the problem and then provide a solution. List an example, then give the cost and if you can, provide a guarantee with a sense of urgency. . Create lots of answer videos for the backend of the website.
Misc. Stuff: Use YouTube Cards with timely offers and swap them out as needed. Use YouTube Ads. Create coupon related ad videos for Facebook. Do retargeting videos and email videos.
Video Marketing Madness made possible by FreeVideoEditor.co. It’s FREE and works on any platform and is very functional.