Category Archives: Podcast

Helping Businesses in Hard Times

Today on Video Marketing Madness – Helping Businesses in Hard Times. Ray has all kinds of ideas on how to help businesses and profit now.
-Restaurants need help communicating that they offer curb side pickup or delivery
-Bankruptcy lawyers will be busy soon. They need to get the word out
-Set up remote video interviews with local businesses
-Gym membership sites for workouts

This episode made possible by Lead Kahuna! The easy way to get UNLIMITED local leads! http://www.raythevideoguy.com/leads

Creating Interactive Videos

Today on Video Marketing Madness – Creating Interactive Videos. Ray has a really slick way to create interactive videos for your website.

Interactr Elements is the way to create website interactive videos. They have lots of great templates and you can include interactive links like surveys, other videos and downloads. If your client offers many products and services, you can guide the website visitor to the right solution by asking qualifying questions’

This episode made possible by Interactr Elements! Create interactive videos by heading here: http://www.raythevideoguy.com/interactr

The YouTube Embedded Player – Cons and Pros

Today on Video Marketing Madness: The YouTube Embedded Player – Cons and Pros

Cons:
-YouTube took away some things like auto-paly
-Can’t get rid of YouTube branding
-Shows related videos if paused
-Video can be flagged and removed

Pro is ranking juice for video and website page

For the home page, use a third-party player. Ray likes Kaptiwa because it’s a file host that is good for streaming, and it’s a player. It’s fast with no buffering and it gives you a lot of options like player colors and size, adding a logo and pop-ups. You can also add metadata for SEO, and a Google Pixel for retargeting.

Today’s show is made possible by Kaptiwa, a new video storage and player! http://www.raythevideoguy.com/kaptiwa

Setting Up a YouTube Channel 2020

Today on Video Marketing Madness: Setting Up a YouTube Channel 2020

-The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art.
-Make sure you enable the channel within the YouTube account.
-Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists.
-Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc.
-Come up with a channel name that describes what you do
-Phone verify the channel
-In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you

Video Marketing Madness made possible by Lead Kahuna. Want to get more business leads? Check out Lead Kahuna at http://www.raythevideoguy.com/leads

Expert Videos

Today on Video Marketing Madness: Using Expert Videos to Grow Your Business

Expose Videos create professional video with a news room and pro talent open. You insert video of client answering a FAQ. Give it to them for free. It’s a great foot in the door strategy. The upsell is syndicated to their social media.

Video Marketing Madness made possible by Expose Videos. Want to get new business with Expert Videos? Head here: https://mastermind.boostwebinars.com/23608

Ch-Ch Changes at YouTube

Today on Video Marketing Madness: Ch-Ch Changes at YouTube. Ray give us all the YouTube back office changes you need to know

-Creator Studio Classic goes away in March
-The upload interface is different and guides you through 3 steps
-You can only upload one video at a time
-For kids and not for kids
-No new tools, just changed front end

Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

Sales Power of Local YouTube Channels

Today on Video Marketing Madness: The Sales Power of Local YouTube Channels. Great tactic from Ray on building new relationships.

-Create a YouTube channel for local businesses – e.g. “Best Anytown Businesses”. Then add a dentist, a chiropractor, a plumber. Offer video for free, then upsell them.
-Do a local interview program with the member businesses

Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

Creative Ways to Get Clients

Today on Video Marketing Madness: Creative Ways to Get Clients. Rays has all sorts of cutting-edge methods for landing new business.

-Get the Meetup app for your phone. All kinds of different Meetups in your town
-Speak at events
-Join referral groups like BNI
-Get Lead Kahuna. It scrapes leads with tons of useful information. You can email, voice broadcast or mail to the leads
-LinkedIn and Facebook. Connect and message. Use Facebook messenger to reach out. Also, look for Facebook business groups
-Phone cold calls
-How to webinars

Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

Top Apps of 2019 for Use in 2020

Today on Video Marketing Madness: Top Apps of 2019 for Use in 2020. Ray gives us 11 apps that will help your video marketing business explode in 2020.

-Thumbnail Blaster– easy way to create YouTube thumbnails https://www.raythevideoguy.com/thumbnailblaster
-Filmic Pro. Turns our iPhone into a high-end video production tool. Find it in the app store
-Screenflow for Mac and Camtasia for PC for doing screen capture vids
-Lead Kahuna – Searches businesses that need your help and markets to them. https://www.raythevideoguy.com/leads
-Local Analyzer – Provides on-demand web-based reputation reports for businesses
-Zoom Video meetings and 2 people livestreams
-Shift. Manage all your email accounts, Facebook Live, YouTube, Skype, etc. in one place. https://tryshift.com/
-Trello for managing all aspects of your business and works well with teams. https://trello.com/
-Everlesson – membership platform for e-learning. https://everlesson.com/
YouTube Rank Machine 2 – Swiss Army Knife for ranking YouTube videos. Build backlinks, title,/description/ tags generator, keyword generator, rank checker, etc.

-HitFilm. Today’s show is made possible by Hit Film. Get the video editor for free and along with a ton of bonuses from Ray at https://freevideoeditor.co/.

The REAL Power of Videos

Today on Video Marketing Madness, The REAL Power of Videos. Ray details how YouTube helps rank your website and GMB listing.

The power is in the YouTube description field. You can create backlinks and citations that Google loves. Use playlists and IFTTT to syndicate for even more power. Ninja tip – make videos for each website page topic and backlink to the webpage and embed the video.

Video Marketing Madness made possible by Movo. Great selection of mics you need for any application at http://shrsl.com/203u5