Category Archives: Podcast

YouTube Fined $175,000,000 and what you need to do

Today on Video Marketing Madness, YouTube has been fined $175,000,000 for COPPA violations and what you need to do to protect yourself. Subscribe at: GoVmm.com

COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. If you do nothing, YouTube will decide for you. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by video. 3) When uploading a video.

Video Marketing Madness made possible by Thumbnail Blaster. It’s the easy way to make amazing thumbnails in seconds that YouTube loves. Get it with lots of other goodies at RaytheVideoGuy.com/ThumbnailBlaster

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
L ike us on Facebook for all kinds of great info!

A Unique Way to Get New Clients

Today on Video Marketing Madness, Ray has discovered a Unique Way to Get New Clients that has landed 7 new customers in 4 days! Subscribe at: https://govmm.com/

Ray offered a free webinar to the local area on 5 ways to improve their GMB listings. He posted it in local business forums (Facebook groups) and sent out some emails. A few people signed up, but he got phone calls from people who wanted to talk right away and landed 7 new customers in 4 days. Listen to the podcast to find out more on what he did.

Video Marketing Madness made possible by the MOVO LV1 Lavalier Lapel Clip-on Omnidirectional Condenser Microphone. It works great with smartphones, has a 12-foot cord and is only $20! Get it at PocketVideoPro.com/LV1

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Like us on Facebook for all kinds of great info!

Video Players for Your Website

Today on Video Marketing Madness Video Players for Your Website that help you avoid the YouTube pitfalls. Subscribe at: GoVmm.com

Embedding optimized YouTube videos on your website with the YouTube player is good for SEO, but if your video is brought down for any reason, there’s nothing there. Also, YouTube shows recommendations at the end of your video and some could be competitors. Ray suggests using a third-party player on the home page and the YouTube player on interior pages to get the SEO benefit.
Options:
-Wistia – paid service- host and player
-Amazon S3 – host only, but they charge per stream. Can get expensive
-Wasabi uses Amazon S3, but much cheaper for you. No cost per stream
-For both Amazon and Wasabi, you’ll need a third-party player. Ray likes PressPlay 2 and you can get it here

Video Marketing Madness made possible by our advanced video training, which you can register for here

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Like us on Facebook for all kinds of great info!

How to Makes Videos When You Don’t Know How

Today on Video Marketing Madness How to Makes Videos When You Don’t Know How. Great Tips from Ray the Video Guy. Subscribe at: GoVmm.com

-Streaming is easy. All you need is streaming software like OBS or Zoom and a webcam. Good mics are available for $100
-Hire someone to shoot and edit for you. Local wedding photographers are a good source
-HitFilm Express is a good free editing software
-Screen Capture videos are easy to do. Camtasia works on Mac and PC.
-PowerPoints or Keynotes. Camtasia will record
-Pre made content like Ray’s Instant Spokesperson
-Content Samurai makes video for you

Video Marketing Madness made possible by our advanced video training, which you can register for here.

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Like us on Facebook for all kinds of great info!

5 Way to Improve Your Videos

Today on Video Marketing Madness 5 Ways to Improve Your Videos to get more traffic and sales. Subscribe at: GoVmm.com

-Edit- you can do it on your phone
-Use B roll – either shoot scenes or use stock footage
-Add music and sound effects if appropriate
-Add graphics – Lower thirds, plugins from your editing software, and animated logos. Upwork and Fiverr are good sources for graphics
-Use YouTube end screens in the last 20 seconds of your video. When you edit your video, build a background for the last 20 seconds.

Video Marketing Madness made possible by Best Buy. All kinds of camera stuff you can order online and pick up at your closest store. Go to RaysBonuses.com/BestBuy

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Like us on Facebook for all kinds of great info!

How to Improve Your Video Shoots

Today on Video Marketing Madness How to Improve Your Video Shoots. Ray gives us all kinds of tips on being a pro videographer. Subscribe at: GoVmm.com

-Be sure to use the proper mic and use headphones to hear what you’re shooting
-Use a tripod. Polaroid has a nice tripod for under $40 at Best Buy. B&H and Amazon have a good selection of tripods depending on need.
-Be sure to get a smartphone mount for your tripod if that’s what you’re using to shoot videos. Movo has a smartphone mount and you can put a light on top of it. Get it at PocketVideoPro.com/pr1
-Shooting tips – Sales video, have camera same height as talent. Training, have camera a bit lower than talent. Framing – eyes in the middle of horizontal frame and chin slightly lower third. Ray also talked about when talent should be left, middle or right of frame.

Video Marketing Madness made possible by Best Buy. All kinds of camera stuff you can order online and pick up at your closest store. Go to RaysBonuses.com/BestBuy

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Like us on Facebook for all kinds of great info!

Smartphone Video PROduction

Today on Video Marketing Madness Smartphone Video PROduction
Ray explains how to shoot pro videos on the new iPhone 11. Subscribe at: GoVmm.com

Smartphones shoot in HD and iPhones have 4k. The advantage is you can see what you’re shooting when you’re on camera. So, you don’t need a cameraman. The iPhone has good auto focus and green screening compression is excellent. The audio is much better than DSLR. You’ll need an external mic and Ray recommends the Movo LV1 which you can buy at RaysBonuses.com/Movo Ray likes FiLMiC Pro because it allows you to control more functions on the iPhone and it comes with a remote clicker.

New to the 1Phone 11: the front facing/selfie camera is 4k! The back cam is 3 cameras in one: telephoto, wide angle and super wide angle! FiLMiC Pro will give you the ability to control switching with the 3 cams

Video Marketing Madness made possible by the new iPhone 11 with the 3 camera system! Order it at RaytheVideoGuy.com/iPhone11 and Ray the Video Guy will give you a FREE lapel mic!

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Like us on Facebook for all kinds of great info!

The Power of YouTube Cards

Today on Video Marketing Madness: The Power of YouTube Cards Ray explains what they are and how to use all the applications. Subscribe at: GoVmm.com

Cards are the little “i” and a CTA in the upper right-hand corner. CTA is not visible the entire vid. Five cards per vid, and you can select timeframe. You can link to a website, but you need to add an associated website to the channel, and for that, you need 1000 subscribers and 4000 hours of watch time in a 12 month period. You can also link to another vid, add a poll or if you’re a non-profit, ask for a donation. Cards are great for coupons, and they have a good click rate. Be sure to point out the cards in the video. You can monitor in YouTube analytics. You need to verify your YouTube channel to use cards.

Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails.

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Like us on Facebook for all kinds of great info!

YouTube and Google My Business

Today on Video Marketing Madness: YouTube and Google My Business. Learn how to make them work together for page one rankings. Subscribe at: GoVmm.com

GMB: fill out all info and add geo codeD videos and images, AND A 360 video. Post regularly. Geocode photos in posts and add them to GMB home page. Build citations to other directories.
YouTube videos: build citations, backlinks and create geo relevance. Embed vids on website.

Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails.

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Like us on Facebook for all kinds of great info!

Using Stock Media – FREE Gift!

Today on Video Marketing Madness: Using Stock Media to make your videos better and where to get it. FREE Gift! Subscribe at: GoVmm.com

Low Cost:
AudioJungle has all sorts of music tracks
VideoHive has stock footage
GraphicRiver has great graphics

Free stock pix and video:
-Unsplash
-Pexels
-Pixabay

Ray is rolling out StockNation 2. 25,000 stock videos! Find it at RaytheVideoGuy.com/StockNation

And here’s a FREE Gift! Free transparent backgrounds!!

Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails.

Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand!
Like us on Facebook for all kinds of great info!