Today on Video Marketing Madness – The New iPhone 15 Video. Ray details some really cool stuff. Plus news you can use.

The biggest thing in the news category is YouTube Promotions. It’s in the content area where you’ll find a tab entitled “Promotions Beta.” Ray says it can get your video on page one of Google for your keyword set.

Ray is going to get the iPhone Pro Max. It’s got a prismatic camera which means there are prisms in the phone for better zoom and focus. It also allows you to change focus in your editor and it can record to an external device.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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Today on Video Marketing Madness – Vital Marketing Updates You Need to Know. Steve and Ray have a bunch of news and share what’s working for them.

Big news – YouTube enables linking between Shorts and long-form videos. Here’s the Search Engine land article: https://searchengineland.com/youtube-enables-linking-shorts-long-form-videos-430655

Ray and Steve are managing YouTube channels for attorneys. Ray optimizes channels and videos. We are in their office virtually via Zoom when they record videos on their phones. Ray guides them through the process, and it “forces” them to record the videos.

Steve started using Bard this week as a change of pace from ChatGPT. ChatGPT provides more copy. Also, he moved from AI videos to VidVoicer and really likes the slide show videos. You can buy it at https://www.raythevideoguy.com/vidvoicer

Google is rolling out an algorithm change this week, and it will take a couple of weeks. Hold the course, and don’t make huge changes for the next few weeks.

YouTube tests a new anti-adblocker popup with a countdown timer. Here’s the Search Engine Land article: https://searchengineland.com/youtube-tests-new-anti-adblocker-popup-countdown-timer-430689

Elon Musk Confirms Removal Of Context For Links In X Posts. Here’s the Search Engine Journal article https://www.searchenginejournal.com/elon-musk-confirms-removal-of-context-for-links-on-x/494520/#close

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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Today on Video Marketing Madness – Grow Your Business with Hulu. Ray gives us the facts on Hulu ads.

Hulu has 100 million eyes that see the ads, and they can’t skip them. You can target down to the zip code level, and it’s on real TVs. The cost per ad is 3.5 cents per view on average. There are very tight specs for the video files, so folks will need help with that and then the placement.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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Today on Video Marketing Madness – YouTube News You Can Use – Ray and Steve have all kinds of YouTube updates.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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Today on Video Marketing Madness –YouTube for Local Businesses – Ray and Steve share a case study.

Be sure the channel and video are optimized. Videos need a good title and thumbnail. Optimize video in the description. Repeat title, backlink GMB and website, citation, copy, directing directions and 5 star review links. Use competitor tags. That helps.

Content – FAQs are good. Ray talked about format.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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Start at 01:43

Today on Video Marketing Madness –Alternative Video Platforms – here are the video platforms Ray uses to get views – besides Youtube.

– Threads
– Instagram
– Clapper – Tik Tok competitor – U.S. based. mature audience
– Tik Tok
– Rumble – More free speech than Youtube

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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Today on Video Marketing Madness – YouTube Monetization Changes. Ray has the lowdown, and we also have other pertinent news to share.

Before, you needed 4000 hours of watch time in a year and 1000 subscribers to apply for the ad revenue share. Now it’s 3000 hours of watch time in a year and 500 subscribers.

News stories:

Tag products in your live streams https://support.google.com/youtube/answer/12299016

Google Bolsters Advertising On YouTube Shorts https://www.searchenginejournal.com/google-bolsters-advertising-on-youtube-shorts/485747/

Google Bard now can show Search and knowledge panels, maps and more while removing the waitlist https://searchengineland.com/google-bard-now-can-show-search-and-knowledge-panels-maps-and-more-while-removing-the-waitlist-416341

YouTube’s Algorithm: What You Need To Know In 2023 https://www.searchenginejournal.com/youtubes-algorithm-what-you-need-to-know-in-2023/488048/

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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Today on Video Marketing Madness –How Businesses Can Make Money with YouTube. Ray talks about a few ways businesses can profit.

There are two ways – YouTube ad revenue share and/or local traffic.
Applications:
-DIY plumber video – sell tools as well
-Doctors and dentists
-Real estate
-Lawyers

Make the videos entertaining and optimize the videos and channel.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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Today on Video Marketing Madness – The Big Man Video Plan. We talk about the plan for an attorney who wants to generate more leads and get monetized.

Attorney Joey Franks, the Big Man at Big Man Law in Jackson MS wants to start making interesting videos about cases. The goal is to generate more case leads, but also get monetized by YouTube. Ray gives a list of example channels and we walked through the steps needed.

You can ask ray to join his mastermind on this subject at this Facebook – https://www.facebook.com/RayTheVideoGuy1

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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Today on Video Marketing Madness – New Stuff in YouTube – Ray has a great list that will help your channel get more views

Community Tab – Depending on number of subscribers, there are community tabs/pages with channels. You can make posts with images, drive views to standing videos, and do polls. It’s a great way to create engagement.
Podcasts. See if you have it in the YouTube Studio and follow the prompts. You can make a playlist a podcast.
Stories. You need 10,000 subscribers, and you have to use your phone and be the channel owner.

Also, Steve talked about a “Search Engine Land” article on “How To Use ChatGPT For Keyword Research.” Here’s the link: https://www.searchenginejournal.com/chatgpt-for-keyword-research/483848/

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

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