Category Archives: Podcast

Virtual Studios

Today on Video Marketing Madness – Virtual Studios. Learn how to set up a virtual video studio

With a green screen and your iPhone, you have lots of options. There are virtual studio software “black boxes” out there with pre-loaded backgrounds and you can also buy virtual sets. Shoot the talent in front of a green screen and import to your editor.

This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at http://www.raythevideoguy.com/emailspike

Screen Capture Videos

Today on Video Marketing Madness – Screen Capture Videos. Ray gives all of the uses and how tos for screen capture videos.

Use screen capture videos to
demo software
Training
Reports
In place of a long email
Record video games
Record PowerPoint presentations
For sales effort to evaluate a YouTube channel, a website, or social media pages
Video sales letters
You can even record your smartphone screen to show off an app

Screen capture software
Camtasia
ScreenFlow (Mac)
QuickTime (Mac)
OBS if you’re livestreaming

You Dropbox or YouTube to share.

This episode made possible by EmailSpike! Get videos in your email as well as countdown timers at http://www.raythevideoguy.com/emailspike

Reputation Videos

Today on Video Marketing Madness – Reputation Videos. Ray makes the case for the benefits of Rep Videos and provides ways to produce and distribute.

David Sprague’s product, “RepVideos,” automatically grabs 5-star reviews from Google, then creates and syndicates the videos. That product is available at http://rayslinks.com/repvideosreplay In the alternative, you can make them yourself (Steve uses PowerPoint) and use your favorite syndication software like Hootsuite, or others.

Facebook Cover Videos

Today on Video Marketing Madness – Facebook Cover Videos. How to use videos instead of an image in the Facebook page banner area

Upload the video and make it fit in the Facebook window. Be sure to have all in the info in the center of the video. 20 second minimum and 90 second max. Include audio, but make it so folks will understand without the sound on.

Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike

Videos in Your Emails

Today on Video Marketing Madness – Videos in Your Emails. Finally, a way to embed videos in your email campaigns.

Upload your video to a host, grab the link and put it in Email Spike, and it’ll give you the embed code for your emails. If the recipient’s email client doesn’t allow videos, it will show a gif. Ray has seen an increase in sales.

Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike

Easy Advertising Opportunities

Today on Video Marketing Madness – Easy Advertising Opportunities. Here are easy and cheap ways to make direct sales

-Facebook. Start the campaign from the page and use the ad center. It’s easy and quick and has a reporting feature. Ray gets good results for his escape room business. 230 clicks to the website where you can buy tickets, and they reached 7000 local people. With the “Book Now” feature, he got 350 clicks and reached 8000 people for $25.00. With a video, he got 1000 play-throughs for $20.00
-YouTube ads. He got 1000 click-throughs to the website where you can buy tickets for $1.10 a click, and that’s cheap
-Yelp – 185 page views, 38 leads, 14,000 local area impressions, and 102 click-throughs to the website where you can buy tickets. The cost was $1.50 a click. Yelp has deal and gift certificates, and it’s a revenue share with Yelp. Lots of breakage with gift certificates.
-Discount codes are an excellent way to track.

Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

Text Message Marketing

Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging.

First of all, be sure to get Dr. Ben Atkins’ How-To book and videos.

For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant for chiropractors, dentists, and movie theatres. Ray has it set up so he and his employees can start campaigns through their phones. He’s building his list with lobby posters, email campaigns, cards, videos, Spotify ads, and the website. The message is text “Escape” to 00000 to get $5 off the next visit.

Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

The Power of Facebook Marketing

Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook.

Action plan:
-Invite friends to like the page
-Post decent content. – Curate and schedule for 6 months
-He has run lots of Facebook video ads. YouTube as well
-He made sure all the page info is completed
-Added lots of videos and images. The vids get a lot of attention
-He checks post likes to see if any are not fans yet, and invites those who aren’t
-Ray has doubled billing since buying the escape room

Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

The Reality of Local Marketing

Today on Video Marketing Madness – The Reality of Local Marketing. Ray gives us a case study using his new escape room business.

Ray just bought Escape Plan Georgia in Loganville and he’s doing GMB marketing, social media posting across platforms, Facebook Ads, and YouTube videos. He’s also printing rack cards for the hotels and will cross promote with other escape rooms. So far, so good.

Today’s episode is made possible by Synthesys text to voice! Learn more at http://www.raythevideoguy.com/synthesys

Mobile Phones for Pro Video

Today on Video Marketing Madness – Mobile Phones for Pro Video. Ray makes the case for shooting video on your smartphone.

Ray uses his iPhone in-studio for everything and in the field for quick interviews. The set-up is super quick and it’s digital HD. But the aperture is small, so make sure you have good lighting. If you don’t have a cameraman with you (and who does these days), smartphones give you the control you need, especially if you have the FiLMiC Pro app – https://www.filmicpro.com/ – Ninja tip – The DoubleTake app from FiLMiC Pro will allow you to use all the different lenses on the iPhone at one time – https://www.filmicpro.com/doubletake-by-filmic-pro/

Today’s episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks