Category Archives: Podcast

Studio Set Up for Small Space-Small Business

Today on Video Marketing Madness – Studio Set Up for Small Space-Small Business. Ray guides us through options for green screen, lighting, mics and cameras

Ray has a portable green screen that’s 92” wide and works well. Here are the links to videos to how he found the screen, and unboxing and setup: https://youtu.be/1xW77SYZtwchttps://youtu.be/8-aSwLyKw7U
The Movo L1 lapel mic works great with your smartphone. Ray uses the Movo GR2 mount and stand. It comes with a mount for an LED front light. Ray suggests two green screen back lights and those can be mounted from a drop ceiling

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

How to Make One on One Sales Videos

Today on Video Marketing Madness – How to Make One on One Sales Videos. Ray walks us through on how to make videos in lieu of an on-site sales presentation.

Screencast explainer videos work great for social media channel audits – YouTube, Facebook, Instagram, Twitter, GMB, etc. They also work great for software demos, reporting and teaching complicated processes.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

How to Green Screen

Today on Video Marketing Madness – How to Green Screen. Ray walks you through how to make your videos look better with green screening,

You can paint a green screen wall using Rosco green screen paint. You can also use a green screen backdrop cloth and tack it to the wall. However, Ray has purchased a wide portable green screen from Amazon for $185.00. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. You can also use a ring light with two background lights. Then you do the rest in your video editor

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Music for Videos

Today on Video Marketing Madness – Music for Videos. Ray tells us where to find and how to how to use music for videos

Buy a license for royalty free music. Steve likes Epidemic Sound and it comes with a Google API for no copyright strikes. Ray likes Audio Jungle from Envato. Both have thousands of tracks and cost about $200 a year.
Ray Tip: Pick your music first, use as the base and build the video around the music.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Reputation Videos

Today on Video Marketing Madness – Reputation Videos. Ray details everything you need to know and how to profit from reputation videos

Reputation videos are a great way to promote a business’ online reputation and the “RepVideos” software is a great and easy way to do that. Head on over to https://rayslinks.com/repvideos for more. It grabs 5-star reviews automatically, produces the video and syndicates to all the social medias including YouTube, Twitter, Facebook and Instagram. You can create a year’s campaign all at once.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Lighting for Videos

Today on Video Marketing Madness – Lighting for Videos. Ray has all kinds of tips lighting tips for in-studio and in the field.

Most folks are shooting vids on their iPhone. It has great digital quality, but it also has a small aperture. So, you need good lighting. Outdoors, the sun is all you need. But don’t shoot with the sun behind the talent. Early morning and late afternoon are the best times to shoot. Indoors, the ambient florescent lighting in offices is probably good enough, but your video will look flat and you’ll have some color balance issues. It’s best to bring your own lighting. Movo has some good, portable LED lights. For talking head videos, ring lights are good. In-studio, you want three-point lighting: fill, key and backlight and you might want to add a fourth light for the background. Ray uses the Movo LEDs for that

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

YouTube Shorts

Today on Video Marketing Madness – The value of YouTube Shorts and lots of other cool video stuff!

YouTube shorts is in beta – but when YouTube rolls it out, could it destroy Tik Tok like Facebook Live destroyed Periscope? It would be one ecosystem where you already have a presence. Do both for now. It’s a phone app.
Ray also talked about being CRASS in your videos. Curiosity, Reality, Action, Story and Surprise.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Also, Steve has combed Amazon and has some good camera and software deals at https://sites.google.com/view/stevesleeper/need-pro-video-stuff

Easy Ways to Make Videos

Today on Video Marketing Madness – Easy Ways to Make Videos

Stock media is an easy way to make videos and Envato Elements has everything you need for $200 a year with unlimited downloads. Stock videos, animation, intros and outros and lots of other stuff. Ray has it at http://rayslinks.com/elements – Car dealers and franchisees have lot of stock footage supplied to them. Check out Instant Spokesperson. Pre made spots at https://instantspokesperson.com/ – And you can get voice overs, jingles and on camera spokespeople at Fiverr.com.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Unique Marketing Channels

Today on Video Marketing Madness – Unique Marketing Channels. Ray shares unique ways to market your business.

Here are some things Ray does for his escape room business:
-Charity marketing. For instance, if you reserve a room, they donate a portion of the proceeds to a charity. They have a can drive every Wednesday, and they do Toys for Tots every Christmas. It’s about the charities first, but it’s also a lot of exposure.
-Ray reaches out to local businesses and offer free tickets to give to employees of the month. The winners always bring friends.
-Ray does a shout out to local businesses on the escape room’s social media. For instance, Ray gave a shout out to a nearby restaurant where he had lunch.
-He reaches out to local businesses he has a relationship with and offers to trade stuff
-Contact relators and see if you can get into their welcome bags. Ray gives out free passes.
-Talk to local motels and ask to place “where to go” materials
-Reach out to local business Facebook Groups
-Go to Rotary, etc.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Embed Videos in Your Emails

Today on Video Marketing Madness – Embed Videos in Your Emails. Ray walks us through that exciting development

Email Spike will allow you to embed videos in your emails. It gives you both the embed and GIF code so the vid will show up in any email client. It helps with sales because people are excited to buy after watching the video. Ray sometimes sends out a progression of emails with a sales letter being the first video, then a demonstration video and then a review video. You can get Email Spike at https://www.raythevideoguy.com/emailspike

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo