Category Archives: Podcast

Ranking Videos in 2022

Today on Video Marketing Madness – Ranking Videos in 2022. Ray walks us through all the tactics.

Use the keyword set in the title twice, but make it natural. Name the mp4 title the keyword set and add the metadata to the file. With the description, repeat the keyword set, and then add the phone number and website. Include the Google Business Profile link and the citation. Include links to five – 5-star reviews from the GBP. Include the video copy and an about us and driving directions to the location. Use a thumbnail and get some backlinks. DFY Suite from Josh Zamora gets backlinks for you, and it does all the work. It writes the articles, embeds your video, and syndicates. Get it at https://www.raythevideoguy.com/dfysuite

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

YouTube Clips.

Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why.

You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind it. It’s a way to grab someone’s interest and entice them to watch the full video.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains”. Subscribe and hit the thumbs-up button. It will really help him out. https://www.youtube.com/c/SteveSleeperTrains

AI Voiceovers

Today on Video Marketing Madness – AI Voiceovers. Ray has found software that does a great job with AI voiceovers and video.

Ray played some sample audio. The software is VidVoicer and you can get it for $30 at https://www.raythevideoguy.com/vidvoicer

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Horizontal vs Vertical Videos

Today on Video Marketing Madness – Horizontal vs Vertical Videos. Ray explains the benefits and uses of horizontal and vertical videos.

Vertical is best for Facebook Live, Instagram Reels, Youtube shorts and TikTok. Great for selfie vids.

Horizontal is best for YouTube and YouTube ads, TV and Desktop.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Short Videos

Today on Video Marketing Madness – Short Videos. Ray has a case study of how short videos help with branding, word-of-mouth advertising, and increased traffic.
Short videos are typically 60 seconds and are vertical. Platforms include TikTok, YouTube Shorts, and Facebook and Instagram Reels. Ray does them all the time for his escape room business and they have helped drive traffic.

VidShortz will build short videos for you with templates and the click of a button. Get it at https://www.raythevideoguy.com/vidshortz

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Why Live Videos Matter

Today on Video Marketing Madness – Why Live Videos Matter. Ray talks about why they are important and how to network with Live Videos.
The audience can interact, it’s an easy content creator and Facebook and Youtube will push it out to more people.

Ray uses it for networking. He’s friends with a restaurant owner and she goes live a few times per week. Ray watches, likes and comments, and she gives his escape room a shout out and that’s how they got to be friends. Ray also gives shout outs to businesses.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

YouTube Chapters

Today on Video Marketing Madness – YouTube Chapters – Ray tells us about the benefits of Youtube Chapters and how to create them

You can break your video up into chapters which is great for training videos because people can zero in on what they need.

Format 0:00(space)description but use keywords. Needs to start at 0:00 for the first chapter.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Producing Your Own TV Show

Today on Video Marketing Madness – Producing Your Own TV Show – Ray talks about a TV show he does and how it can benefit you.
The show is “Impossible Challenge” were teams try to beat each other for prizes at Ray’s escape room, Impossible Escape. It’s great brand building for the business and will air on the Dupoint streaming network. They are in the process of producing 13 episodes for season one. The content can be repurposed for Youtube, TikTok, etc.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Unusual Uses for Video

Today on Video Marketing Madness – Unusual Uses for Video. Ray and Steve have great ideas on video content.

Ray is producing an escape room game show for the Dupont streaming network with the hope of generating more business for his escape room. Weekly live talk shows on YouTube can work for estate planning lawyers, financial planners and others. Be sure to syndicate to all the social medias. A friend of Rays’ does a weekly professional wrestling show sponsored by his mortgage company. Education short form content can work as well.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan

Does Ray’s Teaching Matter? Case Study

Today on Video Marketing Madness – Does Ray’s Teaching Matter? Ray has an excellent case study of how he helped a new customer’s YouTube channel

The client helps people with neuropathy. Ray took them from 85 to 500 subscribers, 10,000 to 32,000 views, 0 to 2000 watch hours, and they are getting lots of comments in one month. Views are coming from Facebook, YouTube searches, and suggested videos from YouTube. They are starting to run ads, and their channel and videos are correctly optimized.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s railfan YouTube channel – subscribe and hit the thumbs up button https://www.youtube.com/c/SteveSleeperRailfan