Today on Video Marketing Madness – Optimizing Your YouTube Channel for greater results.
YouTube Channel Optimization
-The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art.
-Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists.
-Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc.
-Come up with a channel name that describes what you do
-Phone verify the channel
-In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you.
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Today on Video Marketing Madness – Creating Training Videos. Ray explains how to profit by making training videos
Somebody will like the way you train and it’s a way to make some income. You can use a YouTube channel, but Ray uses Everlesson.
-Make sure you have good sound. Don’t use the ambient mic
-Screen capture vids work great
-Start with a lesson plan
Types of training videos:
-Free and send to an affiliate link
-Tickle for free on YouTube then send to a membership site for more. BTW -YouTube has a paywall
-Training for a product you’ve developed and are selling
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
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Today on Video Marketing Madness – Ray’s Favorite Business Books. Ray gives us four books that have helped his business.
“The E Myth” – What you need to do to run your business the right way
“Three Feet from Gold” is a mindset book
“Superfans” by our friend pat Flynn is social media marketing advice
“The Compound Effect” teaches you to pay attention to the little things
We also talked about the Google core update and what Steve is seeing.
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo
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with Ray the Video Guy and Steve Sleeper
