Today on Video Marketing Madness – Videos in Your Emails. Finally, a way to embed videos in your email campaigns.
Upload your video to a host, grab the link and put it in Email Spike, and it’ll give you the embed code for your emails. If the recipient’s email client doesn’t allow videos, it will show a gif. Ray has seen an increase in sales.
Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike
Podcast: Play in new window | Download
Subscribe: RSS
Today on Video Marketing Madness – Easy Advertising Opportunities. Here are easy and cheap ways to make direct sales
-Facebook. Start the campaign from the page and use the ad center. It’s easy and quick and has a reporting feature. Ray gets good results for his escape room business. 230 clicks to the website where you can buy tickets, and they reached 7000 local people. With the “Book Now” feature, he got 350 clicks and reached 8000 people for $25.00. With a video, he got 1000 play-throughs for $20.00
-YouTube ads. He got 1000 click-throughs to the website where you can buy tickets for $1.10 a click, and that’s cheap
-Yelp – 185 page views, 38 leads, 14,000 local area impressions, and 102 click-throughs to the website where you can buy tickets. The cost was $1.50 a click. Yelp has deal and gift certificates, and it’s a revenue share with Yelp. Lots of breakage with gift certificates.
-Discount codes are an excellent way to track.
Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs
Podcast: Play in new window | Download
Subscribe: RSS
Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging.
First of all, be sure to get Dr. Ben Atkins’ How-To book and videos.
For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant for chiropractors, dentists, and movie theatres. Ray has it set up so he and his employees can start campaigns through their phones. He’s building his list with lobby posters, email campaigns, cards, videos, Spotify ads, and the website. The message is text “Escape” to 00000 to get $5 off the next visit.
Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs
Podcast: Play in new window | Download
Subscribe: RSS