Today on Video Marketing Madness: The YouTube Embedded Player – Cons and Pros

Cons:
-YouTube took away some things like auto-paly
-Can’t get rid of YouTube branding
-Shows related videos if paused
-Video can be flagged and removed

Pro is ranking juice for video and website page

For the home page, use a third-party player. Ray likes Kaptiwa because it’s a file host that is good for streaming, and it’s a player. It’s fast with no buffering and it gives you a lot of options like player colors and size, adding a logo and pop-ups. You can also add metadata for SEO, and a Google Pixel for retargeting.

Today’s show is made possible by Kaptiwa, a new video storage and player! http://www.raythevideoguy.com/kaptiwa

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Today on Video Marketing Madness: Setting Up a YouTube Channel 2020

-The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art.
-Make sure you enable the channel within the YouTube account.
-Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists.
-Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc.
-Come up with a channel name that describes what you do
-Phone verify the channel
-In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you

Video Marketing Madness made possible by Lead Kahuna. Want to get more business leads? Check out Lead Kahuna at http://www.raythevideoguy.com/leads

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Today on Video Marketing Madness: Using Expert Videos to Grow Your Business

Expose Videos create professional video with a news room and pro talent open. You insert video of client answering a FAQ. Give it to them for free. It’s a great foot in the door strategy. The upsell is syndicated to their social media.

Video Marketing Madness made possible by Expose Videos. Want to get new business with Expert Videos? Head here: https://mastermind.boostwebinars.com/23608

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Today on Video Marketing Madness: Ch-Ch Changes at YouTube. Ray give us all the YouTube back office changes you need to know

-Creator Studio Classic goes away in March
-The upload interface is different and guides you through 3 steps
-You can only upload one video at a time
-For kids and not for kids
-No new tools, just changed front end

Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

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