Today on Video Marketing Madness Video Players for Your Website that help you avoid the YouTube pitfalls. Subscribe at: GoVmm.com

Embedding optimized YouTube videos on your website with the YouTube player is good for SEO, but if your video is brought down for any reason, there’s nothing there. Also, YouTube shows recommendations at the end of your video and some could be competitors. Ray suggests using a third-party player on the home page and the YouTube player on interior pages to get the SEO benefit.
Options:
-Wistia – paid service- host and player
-Amazon S3 – host only, but they charge per stream. Can get expensive
-Wasabi uses Amazon S3, but much cheaper for you. No cost per stream
-For both Amazon and Wasabi, you’ll need a third-party player. Ray likes PressPlay 2 and you can get it here

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Today on Video Marketing Madness How to Makes Videos When You Don’t Know How. Great Tips from Ray the Video Guy. Subscribe at: GoVmm.com

-Streaming is easy. All you need is streaming software like OBS or Zoom and a webcam. Good mics are available for $100
-Hire someone to shoot and edit for you. Local wedding photographers are a good source
-HitFilm Express is a good free editing software
-Screen Capture videos are easy to do. Camtasia works on Mac and PC.
-PowerPoints or Keynotes. Camtasia will record
-Pre made content like Ray’s Instant Spokesperson
-Content Samurai makes video for you

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Today on Video Marketing Madness 5 Ways to Improve Your Videos to get more traffic and sales. Subscribe at: GoVmm.com

-Edit- you can do it on your phone
-Use B roll – either shoot scenes or use stock footage
-Add music and sound effects if appropriate
-Add graphics – Lower thirds, plugins from your editing software, and animated logos. Upwork and Fiverr are good sources for graphics
-Use YouTube end screens in the last 20 seconds of your video. When you edit your video, build a background for the last 20 seconds.

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