Today on Video Marketing Madness – Power of YouTube Playlists for better rankings and visibility. Subscribe at: GoVmm.com
You can group vids together and the playlist has its own URL and optimized description. It can be found in search and it increases session time. The playlist can be embedded and used to create sections on your channel homepage.
Ray mentioned that the number one thing for getting watch recommendations is a good thumbnail. Thumbnail Blaster is a great creation tool at: RaytheVideoGuy.com/ThumbnailBlaster
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Today on Video Marketing Madness – Branding Your Videos for more sales and copyright protection. Subscribe at: GoVmm.com
Branding your videos will protect them for being stolen, and can create more conversions.
-Use thumbnails
-Use a logo watermark. Create a default for this on your YouTube channel
-Brand in the video framework, lower thirds, and end screens
-Use an animated logo. Do a on camera open and then the animation. Ray offers this service at AnimateYourLogo.com
-CTA jingle – great for YouTube ads before the “Skip Ad”
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Today on Video Marketing Madness – YouTube Descriptions for Local Businesses. Ray gives us the latest on what to do. Subscribe at: GoVmm.com
Know your keywords ahead of time. Use a good keyword research tool. Ray has one at RaytheVideoGuy.com/RankReel You’ll have better luck with longer tail keywords.
Description:
-Keyword first and variation of keyword with phone number and link to money site.
-Description of what video is about
-Information about the business (similar to “about us” page on website
-Phone number and money site again
-Citation (name, address and phone as it appears on GMB site)
-GMB long link
-5 star reviews links
-Driving directions links
-Social media links
-YouTube channel subscribe link
-Link back to vid – “Share this (KW) video:…”
-Silo link to next vid
-#3 hastags
Add to playlist and include description in playlist. Use some of description in web 2.0. Use defaults as much as possible for description
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with Ray the Video Guy and Steve Sleeper