170 – Reviews and Video Testimonials

Today on Video Marketing Madness – Reviews and Video Testimonials.  Free Stuff!!! at VideoMarketingMadnessRadio.com

Good reviews are an important source of referrals and new business. It’s important to get at least five – 5 star reviews on “Google My Business” as that and geography will help your business show up in the three pack. Yelp is important because iPhones use Yelp results to show reviews. Facebook also ranks well. Be sure to claim and optimize these review sites. Ask customers to leave reviews but don’t tell them to leave 5 star reviews or incentivize them as this can get you banned. Interact with all reviews. If you do online sales, ask for Amazon reviews.

Video testimonials are an important source of YouTube, Facebook, Instagram and website content. Ask for them and give instructions: what’s the problem and what did your business do to solve the problem. Folks can use their phone or you can have a testimonial day and set up a camera. Again, do not incentivize.

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169 – The Future of Video Marketing.

Today on Video Marketing Madness – The Future of Video Marketing.  Free Stuff!!! at VideoMarketingMadnessradio.com

-YouTube is the 800# gorilla. King of live video and long term traffic. Also, YouTube TV.
-Facebook Live is user friendly, but quality not as good.
-Instagram video is growing., Has a live platform. Videos go away though.
-Periscope from Twitter. Seems to have stagnated
-Snapchat has live video
-Dailymotion has a live platform and is a top video site.
-Vimeo has live video and they bought Livestream.
-Skype calls can easily be recorded.
-Zoom.us – mix of Skype and Go To Webinar
-Look for augmented reality and 360 videos

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