Today on Video Marketing Madness – How to Green Screen

Set up is important. Use a decent green screen background. It doesn’t have to be expensive. Pops up like a disc or square. Thick fabric or paper. Pull down like the old classroom maps.

Lights. Use florescent style. Two lights on the green screen and 3 point lighting on the subject. (key, fill and back). B&H has all this stuff.

Make sure the subject steps away from the background.

Then import into an editor that has green screening. Shotcut at FreeVideoEditor.co is free. Also there’s Final Cut Pro, Sony Vegas, Camtasia, etc.

There’s also green screening software to use for live apps like Facebook Live. Be sure the lighting is real good.

Extra tip – Don’t wear green. Red, orange and white best. Blue is in the green spectrum, so be careful.

Mindset Matters. Listen to podcasts that can help your business. Ray likes Tony Robbins, Internet Business Mastery and Pat Flynn

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Today on Video Marketing Madness – Derral Eves on the Current & Future Trends of Video Marketing

Facebook, Amazon, Twitch, YouTube, Snapchat, Instagram, periscope, etc. There are unique marketing opps for each. Interactive will be big. Facebook live video will be huge. Look for V.R. on YouTube.

Find out more by going to VidSummit 2016 Oct 19-22 in Los Angeles. Register at VidSummit.com

Download last year’s VidSummit for FREE – 34 hours of mind blowing stuff FREE!!!

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Today on Video Marketing Madness – How to Create Testimonial Videos

1. Have the customer state a problem and why it was a big deal (e.g. leaky pipe – water all over)
2. What they did to solve the problem (Call Joe the Plumber)
3. How life is different? (pipe fixed…no more wet carpets)

This works for offline businesses and for your business.

“Mindset Matters” is Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin

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The last few weeks, Ray has done lots of live product demos using the Facebook live desktop app and he’s made a lot of sales. He’s able to send the ready-made audience to bonus and sales pages and get lots of views, comments and sales. The desktop app provides a lot of function and production tools you can’t get with the mobile app.

Here’s how you can do this:
–    Go to FBLiveWire.com to get Ray’s course. It’ll teach you everything you need to know
–    LaunchFBLive.com will allow you to go live not only on your profile, but Facebook pages and groups as well. It’s free
–    Remember- you need OBS Studio to begin with. It’s a free open source streaming software.

“Mindset Matters” is a book on how  to do formal pitches in a board room. “Pitch Anything” by Oren Klaff available on Amazon or Audible.

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Be sure to “Like” the Video Marketing Madness Facebook page and follow us on Twitter to get plenty of useful tips. 

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