Today on Video Marketing Madness – Using YouTube Poll and Donation Cards

YouTube Cards work on both mobile and desktop. They are in the “edit” function. You get an option menu and you can use up to 5 cards.

Options include a website link and image, link to another video or playlist. New functions include donations and polls.

Donations – From YouTube, “If you’re a United States, IRS-validated, 501(c)3 public nonprofit, you can add donation cards to your videos. Viewers can use these cards to make donations directly to your nonprofit organization. Viewers can make donations directly to a nonprofit organization using their credit card. Our partner, Network For Good, a U.S. nonprofit donor advised fund, then distributes the funds to the organization at the end of each month.”

Polls provide interactivity. “If you can hear me, respond with yes.” Condition viewers to say yes. Ask fun, silly questions to keep viewers engaged. If it’s a how to video, ask viewers what they know, or what do they want next.

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Today on Video Marketing Madness – Best Cameras for Online Video

All of these are available at B & H Photo and Video. They have the best selection and prices unless otherwise denoted.

Lower end camera – your iPhone or Android phones from your provider will work fine. Be sure to use good lightening and an external mic. Ray sells a really good smartphone mic at PocketVideoPro.com

Consumer based video cameras go for $100 at Best Buy, Make sure it has a mic input.

GoPro. It has lot of adaptors for mics. You can connect it to your iPhone or iPad to use as a monitor. Comes with super wide angle and different speeds. They start at $110.00 at B&H.

DSLRs. 50/50 love/hate. Average cost is $600.00. Great pictures and lenses but it’s primarily for still pictures. Video is not a priority.

Higher End camcorder – $1500 to $4000. HD, XLR mic inputs. For best images, make sure it has CMOSS or 3 clip sensor.

Very high end like RED. Very high registration and frame rate. $10,000 to $20,000. Probably not something our audience needs, but Ray wanted to mention it.

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Today on Video Marketing Madness – Lighting Tips for Video

All of these are available at B & H Photo and Video. They have the best selection and prices unless otherwise denoted.

When you’re using smaller digital cameras (like an iPhone), you need more lighting. So be sure to use external lights.

Here are some options for around $200:

• Photo ready fluorescent lights. Kino Flo Lighting Systems

• · LED lighting. Very even light and you can dim without an issue

Ninja tactics (not expensive):

• The long thin bulbs you see over garage work benches. Same as the professional lights but for a faction of the cost at Home Depot or Lowes. Be sure to diffuse by point at the white ceiling. Or use Tough Spun sheets. B&H has them

• The large curlicue 500 watt screw in fluorescent lights. They don’t get hot and are daylight balanced. Very inexpensive at Home Depot or Lowes. By the stands at B&H

Setting up 3 or 4 point lighting:

• Key – just about straight on but at 1 o’clock from the users face

• Fill – off to the side

• Overhead Back – to define head and shoulders

• Background – point at the background. Needed for green screening

Ninja tip. Buy a fake plant like a bush. Point light at background and put tree in front of it. Cool effect but not for green screening

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