Reviews and Video Testimonials

Today on Video Marketing Madness – Reviews and Video Testimonials.  Free Stuff!!! at

Good reviews are an important source of referrals and new business. It’s important to get at least five – 5 star reviews on “Google My Business” as that and geography will help your business show up in the three pack. Yelp is important because iPhones use Yelp results to show reviews. Facebook also ranks well. Be sure to claim and optimize these review sites. Ask customers to leave reviews but don’t tell them to leave 5 star reviews or incentivize them as this can get you banned. Interact with all reviews. If you do online sales, ask for Amazon reviews.

Video testimonials are an important source of YouTube, Facebook, Instagram and website content. Ask for them and give instructions: what’s the problem and what did your business do to solve the problem. Folks can use their phone or you can have a testimonial day and set up a camera. Again, do not incentivize.

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