Optimizing Your YouTube Channel – Ray the Video Guy

Today on Video Marketing Madness: Optimizing Your YouTube Channel with art and sections. Subscribe at: GoVmm.com

-Banner at the top needs to be 2650 x 1440. Be sure to add a profile picture. Here’s Ray’s how to video and free template.
-In the “about” section – add links and description
-Add tagline to channel name
-Sub and non-sub trailer. Everything about you, your business and channel. Description is some info, and links to your website and social media
-Sections can be playlists, new uploads, likes, and favorites from other channels. With the playlist, good thumbnails are very important

Video Marketing Madness made possible by Thumbnail Blaster. It’s an easy way to create great thumbnails that YouTube loves. Get it at RaytheVideoGuy.com/ThumbnailBlaster

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Power of YouTube Playlists

Today on Video Marketing Madness – Power of YouTube Playlists for better rankings and visibility. Subscribe at: GoVmm.com

You can group vids together and the playlist has its own URL and optimized description. It can be found in search and it increases session time. The playlist can be embedded and used to create sections on your channel homepage.

Ray mentioned that the number one thing for getting watch recommendations is a good thumbnail. Thumbnail Blaster is a great creation tool at: RaytheVideoGuy.com/ThumbnailBlaster

Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Portable LED lights, mics, etc. Check it out at RaysBonuses.com/Movo

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Branding Your Videos

Today on Video Marketing Madness – Branding Your Videos for more sales and copyright protection. Subscribe at: GoVmm.com

Branding your videos will protect them for being stolen, and can create more conversions.
-Use thumbnails
-Use a logo watermark. Create a default for this on your YouTube channel
-Brand in the video framework, lower thirds, and end screens
-Use an animated logo. Do a on camera open and then the animation. Ray offers this service at AnimateYourLogo.com
-CTA jingle – great for YouTube ads before the “Skip Ad”

Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Portable LED lights, mics, etc. Check it out at RaysBonuses.com/Movo

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YouTube Descriptions for Local Businesses

Today on Video Marketing Madness – YouTube Descriptions for Local Businesses. Ray gives us the latest on what to do. Subscribe at: GoVmm.com

Know your keywords ahead of time. Use a good keyword research tool. Ray has one at RaytheVideoGuy.com/RankReel You’ll have better luck with longer tail keywords.
Description:
-Keyword first and variation of keyword with phone number and link to money site.
-Description of what video is about
-Information about the business (similar to “about us” page on website
-Phone number and money site again
-Citation (name, address and phone as it appears on GMB site)
-GMB long link
-5 star reviews links
-Driving directions links
-Social media links
-YouTube channel subscribe link
-Link back to vid – “Share this (KW) video:…”
-Silo link to next vid
-#3 hastags

Add to playlist and include description in playlist. Use some of description in web 2.0. Use defaults as much as possible for description

Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Portable LED lights, mics, etc. Check it out at RaysBonuses.com/Movo

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Green Screen Like a Pro

Today on Video Marketing Madness – Green screen like a pro. Ray gives us great tips on types of green screens, lighting and editing. Subscribe at: GoVmm.com/

Green Screen Options:
-Paint a wall with Rosco green screen paint
-Buy green screen sheets from Amazon
-Thick paper green screen that you roll down
-Pop up green screens on a frame – 6’ x 9’

Lighting:
-Soft box light upper and lower, 100% dedicated to your green screen
-Light your subject separately – 2 light cross-angle in front
-Aim light from green screen to subject’s head
-Don’t stand too close to green screen – at least 2’ away – should be 3’ to 5’

Most editing software has green screen built into it. Ray likes HitFilm. Start with some sort of background for reference and then add video and adjust. Ray likes to use virtual set and you can grab some here https://sowl.co/OyMaj

Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at PocketVideoPro.com/LedLights

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Running a Video Agency with Owen Video

Today on Video Marketing Madness – Running a Video Agency with Owen Video. Subscribe at: GoVmm.com

Ray, Owen and Steve share great advice on making a living owning an online video marketing agency.

Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources

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One Simple Way to Get New Video Clients (includes free checklist)

Today on Video Marketing Madness – One Simple Way to Get New Video Clients (includes free checklist). Subscribe at: GoVmm.com

Do a free evaluation of a prospect’s YouTube channel with a screen vid showing them how to improve. Compare to a good channel like Gillette. Also, critique their videos (title, tags, and descriptions are huge). Here’s a link to the checklist Ray uses: https://sowl.co/PhXl6

Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources

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YouTube Support Programs

Today on Video Marketing Madness – YouTube support programs that give you tons of extra functions and marketing ability. Subscribe at: GoVmm.com

TubeBuddy:
-Comes with a menu that makes it a lot easier to find creator functions
-Give you a checklist of things to do to optimize your video
-Has a thumbnail creator
-Provides suggested tags and how you rank for those tags
-Let’s you schedule and sunset videos
-Let’s you add different defaults for different clients
-Let’s you change information on exiting videos
-There’s a competitive research function – including tags and content opportunities
-Try it for FREE at TubeBuddy.com/RaytheVideoGuy

vidIQ is good as well, but provides more competitor info.

Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoRuy.com/Resources

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Video Ad Placements

Today on Video Marketing Madness – Video Ad Placements. How to choose the YouTube videos where you want your pre-roll ads – Subscribe at: GoVmm.com
-When creating new campaigns, the select is “Ad Placement”. Enter the URLS of the YouTube videos where you want your pre-roll ads
-Ray’s got a software that does the research on the video to use. He’s got a webinar coming up on this March 25, 2019 at 9 pm ET. Sign up at CouchQueen.com/GetClients

Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources

Microphones for Smartphones

Today on Video Marketing Madness – Microphones for Smartphones
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-If you can use a wired mic, lavaliers are best and not expensive. Make sure you have a smartphone adapter.
-Sometimes you need to add a wireless pack to your lavalier. Be sure to get UHF
-You can also get mics that attach to the top a tripod mount (above the camera). You’ll need a XLR adapter
-Always test the lavalier placement and remember to turn off the AGC limiter

Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources