You Need to Green Screen

Today on Video Marketing Madness – You Need to Green Screen. There are times when you need to green screen and Ray explains how.

For the background, remember there is green screen paint and a full wall is great. But if you don’t have that, there are portable rigs. Ray has a pull up screen that is portable. For lightning, use a key and fill, two lights on the green screen and a back fill for your head and shoulders. Smartphones work great for the camera and most video editors can handle green screening.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

The Power of Facebook Videos

Today on Video Marketing Madness – The Power of Facebook Videos. Ray has seen some of his Facebook Live’s get on Google page one.

Yes, depending on competition, you can see your Facebook Live’s rocket up to Google page one. They get a lot better reach on Facebook, but they need to be optimized with keywords and branding in the title and description. And build out you Facebook channel with lots of videos.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Optimize Your YouTube Channel

Today on Video Marketing Madness – Optimizing Your YouTube Channel for greater results.
YouTube Channel Optimization
-The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art.
-Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists.
-Fill out the “About” section and include a citation. Add an email address and links: website, Facebook, GMB, LinkedIn, appointment link, etc.
-Come up with a channel name that describes what you do
-Phone verify the channel
-In the creator studio, go to “Settings” and enable everything like custom thumbnails, YouTube Live, and the branding watermark. Ray uses a subscribe icon for the watermark. Fill out keywords and location and connect to your website. Set up defaults if that will work for you.
Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Creating Training Videos

Today on Video Marketing Madness – Creating Training Videos. Ray explains how to profit by making training videos

Somebody will like the way you train and it’s a way to make some income. You can use a YouTube channel, but Ray uses Everlesson.
-Make sure you have good sound. Don’t use the ambient mic
-Screen capture vids work great
-Start with a lesson plan
Types of training videos:
-Free and send to an affiliate link
-Tickle for free on YouTube then send to a membership site for more. BTW -YouTube has a paywall
-Training for a product you’ve developed and are selling

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Ray’s Favorite Business Books

Today on Video Marketing Madness – Ray’s Favorite Business Books. Ray gives us four books that have helped his business.

“The E Myth” – What you need to do to run your business the right way
“Three Feet from Gold” is a mindset book
“Superfans” by our friend pat Flynn is social media marketing advice
“The Compound Effect” teaches you to pay attention to the little things

We also talked about the Google core update and what Steve is seeing.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

The Value of YouTube Communities

Today on Video Marketing Madness – The Value of YouTube Communities. Ray explains the value and how to use them

It’s the “Community” tab on your YouTube channel. It’s a Facebook like feed where you can post non video content like images, updates, polls and ask questions. It’s another way to engage with your subscriber, but you need somewhere between 500 and 100 subscribers to qualify.

We also did a Movo case study. Ray had shown Steve how connect any type of external Mic to his Android phone.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Charity as Part of Your Marketing

Today on Video Marketing Madness – Charity as Part of Your Marketing. Ray has some good studies and Steve has the big news on Google My Business.

“Google My Business” is changing its name to “Google Business Profile” Steve and Ray talk about what that really means. Here’s a link to Steve’s Profile with all the details: https://local.google.com/place?id=18082184565376966832&use=posts&lpsid=CIHM0ogKEICAgICGlYqGUA

Ray owns a few escape rooms, and it allows him to do marketing as he wants. He works with the local Rotary Club to do this, and it affords him the chance to network with other businesses and be involved in charitable things. For instance, he was part of a tent pole event, “Trick or Treat on Main Street,” where he set up a tent and gave out candy to kids, along with other businesses. In addition, he does things like food drives where a person brings a non-perishable food item to get a discount. People who otherwise don’t notice his posts on Facebook and Nextdoor take notice when he posts about the food drives. He also donates tickets to silent auctions and gives shout-outs to other businesses on the Facebook page.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Studio Set Up for Small Space-Small Business

Today on Video Marketing Madness – Studio Set Up for Small Space-Small Business. Ray guides us through options for green screen, lighting, mics and cameras

Ray has a portable green screen that’s 92” wide and works well. Here are the links to videos to how he found the screen, and unboxing and setup: https://youtu.be/1xW77SYZtwchttps://youtu.be/8-aSwLyKw7U
The Movo L1 lapel mic works great with your smartphone. Ray uses the Movo GR2 mount and stand. It comes with a mount for an LED front light. Ray suggests two green screen back lights and those can be mounted from a drop ceiling

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

How to Make One on One Sales Videos

Today on Video Marketing Madness – How to Make One on One Sales Videos. Ray walks us through on how to make videos in lieu of an on-site sales presentation.

Screencast explainer videos work great for social media channel audits – YouTube, Facebook, Instagram, Twitter, GMB, etc. They also work great for software demos, reporting and teaching complicated processes.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

How to Green Screen

Today on Video Marketing Madness – How to Green Screen. Ray walks you through how to make your videos look better with green screening,

You can paint a green screen wall using Rosco green screen paint. You can also use a green screen backdrop cloth and tack it to the wall. However, Ray has purchased a wide portable green screen from Amazon for $185.00. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. You can also use a ring light with two background lights. Then you do the rest in your video editor

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo