Expert Videos

Today on Video Marketing Madness: Using Expert Videos to Grow Your Business

Expose Videos create professional video with a news room and pro talent open. You insert video of client answering a FAQ. Give it to them for free. It’s a great foot in the door strategy. The upsell is syndicated to their social media.

Video Marketing Madness made possible by Expose Videos. Want to get new business with Expert Videos? Head here: https://mastermind.boostwebinars.com/23608

Ch-Ch Changes at YouTube

Today on Video Marketing Madness: Ch-Ch Changes at YouTube. Ray give us all the YouTube back office changes you need to know

-Creator Studio Classic goes away in March
-The upload interface is different and guides you through 3 steps
-You can only upload one video at a time
-For kids and not for kids
-No new tools, just changed front end

Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

Sales Power of Local YouTube Channels

Today on Video Marketing Madness: The Sales Power of Local YouTube Channels. Great tactic from Ray on building new relationships.

-Create a YouTube channel for local businesses – e.g. “Best Anytown Businesses”. Then add a dentist, a chiropractor, a plumber. Offer video for free, then upsell them.
-Do a local interview program with the member businesses

Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

Creative Ways to Get Clients

Today on Video Marketing Madness: Creative Ways to Get Clients. Rays has all sorts of cutting-edge methods for landing new business.

-Get the Meetup app for your phone. All kinds of different Meetups in your town
-Speak at events
-Join referral groups like BNI
-Get Lead Kahuna. It scrapes leads with tons of useful information. You can email, voice broadcast or mail to the leads
-LinkedIn and Facebook. Connect and message. Use Facebook messenger to reach out. Also, look for Facebook business groups
-Phone cold calls
-How to webinars

Video Marketing Madness made possible by Lead Kahuna Want to get a ton of leads? Get started with Lead Kahuna! http://www.raythevideoguy.com/leads

Top Apps of 2019 for Use in 2020

Today on Video Marketing Madness: Top Apps of 2019 for Use in 2020. Ray gives us 11 apps that will help your video marketing business explode in 2020.

-Thumbnail Blaster– easy way to create YouTube thumbnails https://www.raythevideoguy.com/thumbnailblaster
-Filmic Pro. Turns our iPhone into a high-end video production tool. Find it in the app store
-Screenflow for Mac and Camtasia for PC for doing screen capture vids
-Lead Kahuna – Searches businesses that need your help and markets to them. https://www.raythevideoguy.com/leads
-Local Analyzer – Provides on-demand web-based reputation reports for businesses
-Zoom Video meetings and 2 people livestreams
-Shift. Manage all your email accounts, Facebook Live, YouTube, Skype, etc. in one place. https://tryshift.com/
-Trello for managing all aspects of your business and works well with teams. https://trello.com/
-Everlesson – membership platform for e-learning. https://everlesson.com/
YouTube Rank Machine 2 – Swiss Army Knife for ranking YouTube videos. Build backlinks, title,/description/ tags generator, keyword generator, rank checker, etc.

-HitFilm. Today’s show is made possible by Hit Film. Get the video editor for free and along with a ton of bonuses from Ray at https://freevideoeditor.co/.

The REAL Power of Videos

Today on Video Marketing Madness, The REAL Power of Videos. Ray details how YouTube helps rank your website and GMB listing.

The power is in the YouTube description field. You can create backlinks and citations that Google loves. Use playlists and IFTTT to syndicate for even more power. Ninja tip – make videos for each website page topic and backlink to the webpage and embed the video.

Video Marketing Madness made possible by Movo. Great selection of mics you need for any application at http://shrsl.com/203u5

The Great Microphone Debate

Today on Video Marketing Madness, The Great Microphone Debate. Ray gives us all the options on microphone types to use with your videos.

-Lapel is the best mic when you’re standing in front of the camera. Blue Yeti is the best when sitting at a desk. Note that the Yeti has multiple pick up pattern pre-sets.
-In studio, Ray uses a lapel mic with a 20-foot cord. Wireless lapels are good for when you need to move around and/or in the field. Be sure to get UHF band wireless mics. It gives you further distance and less interference. 2.5 GHz wireless is also good and is the old wireless lan line phone frequency.
-Vlogging mics – 6-inch mic mounted on top of your camera, Very easy for on the fly videos.
-Movo pm 20 plugs into your phone and has a splitter for two lapel mics. Great for interviews
-BTW – cardioid mics are directional and omni are not.

Video Marketing Madness made possible by Movo. Great selection of mics you need for any application at http://shrsl.com/203u5

Will you be fined $42,000 for your YouTube videos?

Today on Video Marketing Madness, Will you be fined $42,000 for your YouTube videos? More info on the COPPA act amendment.

COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by video. 3) When uploading a video.

Updated info:
-If you don’t declare, it’s possible YouTube could suspend your channel.
-Attorney Ian Corzine has weighed in and he says the law is very vague. So, for instance, if you say your video is for 15 years olds, and a 13-year-old watches, you could be fined. Data collection for ad targeting is the issue
-YouTube says it will allow the government to periodically sweep the its data.
-Watch Ian’s video at https://youtu.be/3GwDrHOe43E

Sign the Change.org petition at:
https://www.change.org/p/youtubers-and-viewers-unite-against-ftc-regulation?fbclid=IwAR20Y3HpcJbxp53S2ZhdqAP7KM3JZiA7jBZOmxy6tLtuxZm9AfwHEzWS26k
It explains the issue and what we think the FTC needs to do.

YouTube Fined $175,000,000 and what you need to do

Today on Video Marketing Madness, YouTube has been fined $175,000,000 for COPPA violations and what you need to do to protect yourself. Subscribe at: GoVmm.com

COPPA is meant to protect children’s privacy (13 and under). So, you need to declare whether or not your video content is intended for kids. If you do nothing, YouTube will decide for you. There are three ways to do that: 1) At the channel level in advanced settings. 2) At the video level in the creator studio. It can be by video. 3) When uploading a video.

Video Marketing Madness made possible by Thumbnail Blaster. It’s the easy way to make amazing thumbnails in seconds that YouTube loves. Get it with lots of other goodies at RaytheVideoGuy.com/ThumbnailBlaster

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A Unique Way to Get New Clients

Today on Video Marketing Madness, Ray has discovered a Unique Way to Get New Clients that has landed 7 new customers in 4 days! Subscribe at: https://govmm.com/

Ray offered a free webinar to the local area on 5 ways to improve their GMB listings. He posted it in local business forums (Facebook groups) and sent out some emails. A few people signed up, but he got phone calls from people who wanted to talk right away and landed 7 new customers in 4 days. Listen to the podcast to find out more on what he did.

Video Marketing Madness made possible by the MOVO LV1 Lavalier Lapel Clip-on Omnidirectional Condenser Microphone. It works great with smartphones, has a 12-foot cord and is only $20! Get it at PocketVideoPro.com/LV1

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