5 Steps to Effective Live Videos

Today on Video Marketing Madness – 5 Steps to Effective Live Videos

One – Schedule and be consistent
Two – Don’t use the built-in mic on your camera or computer. Movo has some good mics. The LV1 is a lavalier for $18.00. The UM700 is a USB mic like the Blue Yeti for $90.00. (Yeti is more expensive.)
Three – Use a good camera. The Logitech C920 is a good webcam
Four -You’ll need steaming software to interface with the platform. OBS Studio is free
Five – Good content – know your audience

Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter. The drawing is Wed 6/16/21.

Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their deals at http://rayslinks.com/movo

YouTube Alternatives

Today on Video Marketing Madness – YouTube Alternatives for hosting and players

Why you do you need YouTube alternatives? Let’s say you have a training membership site and it costs $1000 to join. It’s easy to share the YouTube links embedded on your site. You want to protect your copyrighted content. Also, YouTube is notorious for taking down sales videos. What’s more, the YouTube player is ugly and they make it easy for folks to leave your website.
Here’s are some alternatives:
-Viddle. It’s new. It looks like the YouTube player, but you can turn functions on and off. It’s hosts your videos and you can build a channel like YouTube. Buy it at https://www.raythevideoguy.com/viddle
-PressPlay2 – Build your own player with skins
-Convertri – it hosts videos, it has a player and it’s a website page builder. All three in one. Get it at https://www.raythevideoguy.com/convertri

Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter. The drawing is Wed 6/16/21.

Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their Memorial Weekend deals at http://rayslinks.com/movo

Mics to Use 2021

Today on Video Marketing Madness – Mics to Use 2021. Ray has good basic suggestions on mics to use to shoot your videos

For interviews in a controlled environment – use a lavalier mic. Movo has one that will work with your smartphone. Man on the street interviews – use a shotgun mic. For voice overs, the Audio-Technica ATR2100x is a good professional sounding mic for $100. The Blue mics are good all purpose microphones and Movo has versions of Blue mics that cost less.

Ray’s having a contest! Enter now to WIN the Professional Smartphone Video Kit, consisting of the PR1 Smartphone holder and tripod mount and the VXR10 Condenser microphone. Go to http://rayslinks.com/movocontest to enter.

Todays episode is made possible by MOVO! Creators of high quality microphone and other video equipment. Check out their Memorial Weekend deals at http://rayslinks.com/movo

Ranking Videos in 2021

Today on Video Marketing Madness – Ranking Videos in 2021. Ray has the latest on ranking video in YouTube and Google

-Know your keywords
-Title – Keyword, phone number, name of company
-Description – Keyword, short description of video, website, phone number, short business description, social media links, end with keyword set and links to previous vids. Use chapter marks – way to add keywords with keyword stuffing
-Add to a playlist
-Get views. Pay YouTube for views and ask friends, family and Facebook Groups
-Comment on video and pin to the top of comments.
-Syndicate to social medias, bookmarks and blogs. DFY is a good software for that. Find it at https://www.raythevideoguy.com/dfy3

Today’s episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements

Simple Ways to Make High Engagement Videos

Today on Video Marketing Madness – Simple Ways to Make High Engagement Videos. Real life examples from Ray the Video Guy

Ray livestreams often to his escape room’s Facebook page using his phone, and then shares it out to all the social media sites. It gets a lot more engagement than other posts. He also does TV type shows from his office set. He switches between him live on camera and graphics like a puzzle of the day. This strategy can work for plumbers, electricians, gardeners, etc.

Today’s episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements

Stock Media Madness

Today on Video Marketing Madness – Stock Media Madness. How to find and use stick media to make videos

Today’s episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements
You can build good video content with stock media and Envato Elements has a huge library. It also has stock photography, Adobe Final Cut Pro plug-ins, fonts graphics music and sound effects. Unlimited downloads for $200 a month.

Video Animation

Today on Video Marketing Madness – Video Animation. Ray provides tips on easy ways to do video animation

Ray uses Adobe After Effects but there is a steep learning curve and it a lot of work. Easier ways to do video animation include:
-Video Creator. It’s a good app with a wizard. Brand new. Pick a template and it guides you through the process. Get it for $47 at https://www.raythevideoguy.com/videocreator
-Videoooze comes with a similar app to Video Creator
-DropMock. People are watching a video on a computer or TV screen

This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700

Running Hulu Ads

Today on Video Marketing Madness – Running Hulu Ads. Ray has the new perimeters for placing Hulu ads.

It’s now a lot easier to place Hulu ads and the minimum is now $500 (was $30k). They have very specific specs so check that. You can choose geo, demographics and where you want it placed content wise. Google “Hulu advertising” to get to the landing page.

This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700

Graphics for Videos

Today on Video Marketing Madness – Graphics for Videos. Ray explores the types of graphics need and how to create them easily.

Types of graphics and tools to create them:
-Title screen – Photoshop, Canva. PowerPoint/Keynote/Google Slides
-Lower thirds – Photoshop or Canva. Can’t be full screen. Size is 1920 x 1080 and place the graphic at the bottom and save as PNG
-YouTube Thumbnails – Thumbnail Blaster is the easiest and best way to create thumbnails. https://www.raythevideoguy.com/thumbnailblaster
-YouTube channel art. 16 x 9 image, info in the center. Photoshop and Canva are good for this
-Templates make design easy and fast for anything. Ray loves Envato Elements. https://www.raythevideoguy.com/elements
This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700

Webcam Mania!

Today on Video Marketing Madness – Webcam Mania. Ray gives us a bunch of webcam options.

-Built in camera – OK but not great
-Logitech C920. Good all-purpose webcam HD
-Smartphone with Camo interface software. Best quality, but it had a conflict with Ray’s streaming software
-Mivo Cam. Connects to smartphone and now has webcam capabilities. Very good quality, but everything is in focus. Little depth of field
-DSLR. Canon provides the software interface

Best Buy and Micro Center (25 locations in 16 states) should have all this stuff.

This episode made possible by the Movo UM700 podcasting mic Learn more at http://www.pocketvideopro.com/um700