Music for Videos

Today on Video Marketing Madness – Music for Videos. Ray tells us where to find and how to how to use music for videos

Buy a license for royalty free music. Steve likes Epidemic Sound and it comes with a Google API for no copyright strikes. Ray likes Audio Jungle from Envato. Both have thousands of tracks and cost about $200 a year.
Ray Tip: Pick your music first, use as the base and build the video around the music.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Reputation Videos

Today on Video Marketing Madness – Reputation Videos. Ray details everything you need to know and how to profit from reputation videos

Reputation videos are a great way to promote a business’ online reputation and the “RepVideos” software is a great and easy way to do that. Head on over to https://rayslinks.com/repvideos for more. It grabs 5-star reviews automatically, produces the video and syndicates to all the social medias including YouTube, Twitter, Facebook and Instagram. You can create a year’s campaign all at once.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Lighting for Videos

Today on Video Marketing Madness – Lighting for Videos. Ray has all kinds of tips lighting tips for in-studio and in the field.

Most folks are shooting vids on their iPhone. It has great digital quality, but it also has a small aperture. So, you need good lighting. Outdoors, the sun is all you need. But don’t shoot with the sun behind the talent. Early morning and late afternoon are the best times to shoot. Indoors, the ambient florescent lighting in offices is probably good enough, but your video will look flat and you’ll have some color balance issues. It’s best to bring your own lighting. Movo has some good, portable LED lights. For talking head videos, ring lights are good. In-studio, you want three-point lighting: fill, key and backlight and you might want to add a fourth light for the background. Ray uses the Movo LEDs for that

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

YouTube Shorts

Today on Video Marketing Madness – The value of YouTube Shorts and lots of other cool video stuff!

YouTube shorts is in beta – but when YouTube rolls it out, could it destroy Tik Tok like Facebook Live destroyed Periscope? It would be one ecosystem where you already have a presence. Do both for now. It’s a phone app.
Ray also talked about being CRASS in your videos. Curiosity, Reality, Action, Story and Surprise.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Also, Steve has combed Amazon and has some good camera and software deals at https://sites.google.com/view/stevesleeper/need-pro-video-stuff

Easy Ways to Make Videos

Today on Video Marketing Madness – Easy Ways to Make Videos

Stock media is an easy way to make videos and Envato Elements has everything you need for $200 a year with unlimited downloads. Stock videos, animation, intros and outros and lots of other stuff. Ray has it at http://rayslinks.com/elements – Car dealers and franchisees have lot of stock footage supplied to them. Check out Instant Spokesperson. Pre made spots at https://instantspokesperson.com/ – And you can get voice overs, jingles and on camera spokespeople at Fiverr.com.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Unique Marketing Channels

Today on Video Marketing Madness – Unique Marketing Channels. Ray shares unique ways to market your business.

Here are some things Ray does for his escape room business:
-Charity marketing. For instance, if you reserve a room, they donate a portion of the proceeds to a charity. They have a can drive every Wednesday, and they do Toys for Tots every Christmas. It’s about the charities first, but it’s also a lot of exposure.
-Ray reaches out to local businesses and offer free tickets to give to employees of the month. The winners always bring friends.
-Ray does a shout out to local businesses on the escape room’s social media. For instance, Ray gave a shout out to a nearby restaurant where he had lunch.
-He reaches out to local businesses he has a relationship with and offers to trade stuff
-Contact relators and see if you can get into their welcome bags. Ray gives out free passes.
-Talk to local motels and ask to place “where to go” materials
-Reach out to local business Facebook Groups
-Go to Rotary, etc.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Embed Videos in Your Emails

Today on Video Marketing Madness – Embed Videos in Your Emails. Ray walks us through that exciting development

Email Spike will allow you to embed videos in your emails. It gives you both the embed and GIF code so the vid will show up in any email client. It helps with sales because people are excited to buy after watching the video. Ray sometimes sends out a progression of emails with a sales letter being the first video, then a demonstration video and then a review video. You can get Email Spike at https://www.raythevideoguy.com/emailspike

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Apps for Shooting Videos on Your Phone

Today on Video Marketing Madness – Apps for Shooting Videos on Your Phone – these apps give you many more options.

-LumaFusion for iOS gives you editing capabilities
-iMovie – shoot and edit
-ProMovie Recorder for iOS has a nice HUD
-Camera MX for Android adds features and editing
-MoviePro for iOS has a nice HUD and features
-Open Camera for Android has a very basic HUD
-MAVIS for iOS comes with lots of features, a HUD and meters
– FiLMiC Pro is iOS and Android. It’s Ray’s favorite and it controls everything and gives you a multi-cam option

Many of these apps have and audio meter and allows you to control Iris, shutter speed, color balance, etc.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Video Proposals

Today on Video Marketing Madness – Video Proposals. Ray tells us how to make video proposals that are legally binding.

VidPropsal is a great new software. Plug in your video, or use their templates, and it adds terms and conditions, and your customer can execute with an electronic signature. It’s $67 at https://getvidproposal.com/elite/sales?aid=14253 Ray uses screen capture videos for his YouTube evaluations and shows them what’s needed. The same can be done for website SEO. Keep it as short as possible.

Ray did a webinar on how to do YouTube evaluations. We will post the link here if we can find it. Otherwise, we’ll do a show on YouTube evaluations alter.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Make Money Online with Lu using YouTube Videos

Today on Video Marketing Madness – Make Money Online with Lu using YouTube Videos. How to make affiliate sales with YouTube videos

Make Money Online with Lu is a membership site in which Lu teaches how to make affiliate sales with YouTube videos. The level one course costs $0.99 upfront and $6.97 a month. Steve has taken the level one and two courses and has made sales on Amazon and Clickbank simply by implementing what Lu teaches. Lu has all kinds of great ideas and we talked about them in today’s podcast. His membership site is http://makemoneyonlinewithlu.com/ In YouTube, search on Make Money Online with Lu to find his channel.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo