Text Message Marketing

Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging.

First of all, be sure to get Dr. Ben Atkins’ How-To book and videos.

For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant for chiropractors, dentists, and movie theatres. Ray has it set up so he and his employees can start campaigns through their phones. He’s building his list with lobby posters, email campaigns, cards, videos, Spotify ads, and the website. The message is text “Escape” to 00000 to get $5 off the next visit.

Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

The Power of Facebook Marketing

Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook.

Action plan:
-Invite friends to like the page
-Post decent content. – Curate and schedule for 6 months
-He has run lots of Facebook video ads. YouTube as well
-He made sure all the page info is completed
-Added lots of videos and images. The vids get a lot of attention
-He checks post likes to see if any are not fans yet, and invites those who aren’t
-Ray has doubled billing since buying the escape room

Today’s episode made possible today by Adobe! Get Photoshop, Illustrator and more for one low monthly price at http://www.rayslinks.com/adobecs

The Reality of Local Marketing

Today on Video Marketing Madness – The Reality of Local Marketing. Ray gives us a case study using his new escape room business.

Ray just bought Escape Plan Georgia in Loganville and he’s doing GMB marketing, social media posting across platforms, Facebook Ads, and YouTube videos. He’s also printing rack cards for the hotels and will cross promote with other escape rooms. So far, so good.

Today’s episode is made possible by Synthesys text to voice! Learn more at http://www.raythevideoguy.com/synthesys

Mobile Phones for Pro Video

Today on Video Marketing Madness – Mobile Phones for Pro Video. Ray makes the case for shooting video on your smartphone.

Ray uses his iPhone in-studio for everything and in the field for quick interviews. The set-up is super quick and it’s digital HD. But the aperture is small, so make sure you have good lighting. If you don’t have a cameraman with you (and who does these days), smartphones give you the control you need, especially if you have the FiLMiC Pro app – https://www.filmicpro.com/ – Ninja tip – The DoubleTake app from FiLMiC Pro will allow you to use all the different lenses on the iPhone at one time – https://www.filmicpro.com/doubletake-by-filmic-pro/

Today’s episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

TikTok

Today on Video Marketing Madness – TikTok – Ray makes the case for being on TikTok.

TikTok is growing by leaps and bounds and will soon have a billion users. It’s mobile only. Don’t be intimidated that it’s video and have fun with it. In fact, Ray has a cool software that will help you create videos and schedule posts on TikTok. It’s VideoTik and you can get it at https://www.raythevideoguy.com/videotik

Today’s episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Retro Video Mania

Today on Video Marketing Madness – Retro Video Mania – Ray reminisces about video production technology in the 90s and early 2000s

Today’s episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Screen Capture Vids!

Today on Video Marketing Madness – Screen Capture Vids – Ray explains the value of and how to do screen capture videos

Applications include demonstrating software, explaining reports, doing website audits, and PowerPoint presentations. Software: ScreenFlow for Mac and Camtasia for PC. Free software: Screencast-O-Matic, QuickTime on a Mac, and Loom

Today’s episode is made possible by FreshBooks! Accounting, Invoicing, and estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Green Screen with Smartphones

Today on Video Marketing Madness – Green Screen with Smartphones. Ray details the best greens screens, lighting and editing techniques

Ray has a painted green screen wall using Rosco green screen paint. But you can use a green screen backdrop cloth and tack it to the wall. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. There are a lot of editors out there that work with green screening. Ray uses Final Cut Pro. Use the strength and matte tools in the editor. Make sure the superimposed background has the same focal point as the talent. Ray uses FiLMiC Pro to control everything on his iPhone. It also works with Droids

Today’s episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks

Using Animation!

Today on Video Marketing Madness Using Animation! Ray gives us a great, easy way for created animation for videos and when to use it.

Use animation with produced videos: intros and outros, logos. lower thirds and contact info. Animation is great in video sales letters and YouTube end screens.

Today’s episode is made possible by CreateStudio! Create animation easier than ever! Animated text, characters, and more! Learn more at http://www.raythevideoguy.com/createstudio

Creating Video Testimonials

Today on Video Marketing Madness – Creating Video Testimonials. Ray explains the value of, and the best way to create video testimonials.

Structure is – state name and problem, what the person decided to do and the result. Share it to a testimonial page on your website, testimonial playlist on your YouTube channel, social media, blog and GMB.

Today’s episode is made possible Elements By Envato! Get all the images, videos, music, templates, sounds, themes and more… in 1 place! http://www.rayslinks.com/elements