Crazy Google and YouTube Updates!

Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what’s going on!!!

Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a new definition of spam. Listen in as Steve goes into a lot of detail.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

How to Run Tik Tok Ads

Today on Video Marketing Madness – How to Run Tik Tok Ads

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Here’s a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/

How to Use YouTube Podcast Feature

Today on Video Marketing Madness – How to Use YouTube Podcast Feature – We’ll walk you through that and other new stuff.

Adding a podcast to your Youtube channel – In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts.

Updates:

Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-local-business-436759

Google advertisers are confused between support and sales – we asked for clarification https://searchengineland.com/google-ads-support-sales-clarification-436829

Google rolls out new Performance Max guide and updates several others https://searchengineland.com/google-new-performance-max-guide-update-436703

75% of top brands fall victim to fraud in Google Search Ads https://searchengineland.com/google-search-ads-brands-fraud-436871

YouTube advertising: The ultimate guide https://searchengineland.com/youtube-advertising-the-ultimate-guide-436845

Google tests ‘highly rated’ call out for Local Services ads https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915

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Updates and Ray’s new GPT Store App for Optimizing Videos

Today on Video Marketing Madness – Updates and Ray’s new GPT Store App for Optimizing Videos

Here are links to the updates:

Google Ads support is at an ‘all-time low’ – we asked Google why – https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434

Google Ads lays off hundreds of staff amid support crisis – https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589

Google is shutting down websites made with Business Profiles – https://searchengineland.com/google-shutting-down-websites-business-profiles-436393

YouTube rolls out new Shorts editing tools – https://searchengineland.com/youtube-new-shorts-editing-tools-436509

Microsoft rolls out new AI tool that generates instant banner ads –https://searchengineland.com/microsoft-retail-media-creative-studio-436452

Microsoft launches Copilot Pro for $20 per month per user – https://searchengineland.com/microsoft-launches-copilot-pro-for-20-per-month-per-user-436526

YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users – https://searchengineland.com/youtube-denies-ad-blocker-crackdown-slowdowns-premium-436549

Publish or disconnect episodes from an RSS feed on YouTube – https://support.google.com/youtube/answer/13973017?sjid=5363850725070796513-NA&utm_source=teamyoutube&utm_medium=twitter&linkId=9336641

GPT Store – Create Apps – customized versions of Chat GPT for specific uses. Ray created an app that SEOs YouTube videos. It’s Ray’s way of optimizing videos. Ray walks us throught it in this YouTube video https://www.youtube.com/watch?v=zcNttPifO-I

More YouTube News You Can Use. Will YouTube ban AI voices?

Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in!

There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them.

Google makes it easier to buy YouTube reservation ads – https://searchengineland.com/google-easier-youtube-reservation-ads-435856

X launches its ChatGPT rival: Grok – https://searchengineland.com/x-officially-launches-its-chatgpt-rival-grok-435584

Google announces April 2024 shutdown date for Google Podcasts – https://arstechnica.com/gadgets/2023/12/google-podcasts-dies-april-2024-youtube-music-migration-tool-goes-live/
Migrate your Google Podcasts to YouTube Music using this link – https://music.youtube.com/transfer_podcasts

YouTube adds more formats for Video Reach Campaigns – https://searchengineland.com/youtube-formats-video-reach-campaigns-435739

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

YouTube Updates

Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube

The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated.

There is a new filter in Analytics – New Views and Returning Viewers.

YouTube is deliberately ‘suboptimal’ for people using ad blockers: https://searchengineland.com/youtube-suboptimal-ad-blockers-434973

Google is updating its Video publisher policy: https://searchengineland.com/google-updating-video-publisher-policy-435032

YouTube steps up roll out of Shorts ads: https://searchengineland.com/youtube-roll-out-shorts-ads-435064

YouTube updates Product Drops tool for enhanced accessibility and control: https://searchengineland.com/youtube-updates-product-drops-tool-for-enhanced-accessibility-and-control-435222

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

Easily Make YouTube Shorts with Opus Clip

Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos.

Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you can refer them to your main video which gets it more views. It will also auto-recenter what it pulls. Check it out at http://rayslinks.com/opusclicp

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

New iPhone 15 Pro Max

Today on Video Marketing Madness – The New iPhone 15 Pro Max – Ray has it, and he talks about all the new features. Also, Ray and Steve have tips on getting more organic YouTube views.

Finally, Apple added USBC, so no more lightning. However, all of Ray’s peripherals are lighting, so he’s investigating adapters. With the USBC, you can add keyboards, hook it up to a TV – and other things. Also, you can record videos on an external fast drive which is very cool. Moreover, it has “Apple Log” so you can color grade, and that’s an advanced feature.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

How to do YouTube Interview Shows

Today on Video Marketing Madness – How to do YouTube Interview Shows. Ray and Steve walk you through the hardware and software you need and how to promote the channel.

Ray talk about all sorts of options, but for these show notes, let’s focus on the simple ways, assuming the interviews are remote and not on-site. Use the Logitech C922 webcam and the Yeti Blue mic. Be sure to get a ring light. A small one is fine. Zoom is OK. It’s not letterbox anymore. It is full screen for whomever is speaking. Promote your channel by networking in person or in Facebook Group. Don’t be afraid to use Youtube Promotions. Here’s a list of easy to use video editing softwares https://www.techradar.com/best/best-video-editing-software-beginners

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo
Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains

The New iPhone 15 Video

Today on Video Marketing Madness – The New iPhone 15 Video. Ray details some really cool stuff. Plus news you can use.

The biggest thing in the news category is YouTube Promotions. It’s in the content area where you’ll find a tab entitled “Promotions Beta.” Ray says it can get your video on page one of Google for your keyword set.

Ray is going to get the iPhone Pro Max. It’s got a prismatic camera which means there are prisms in the phone for better zoom and focus. It also allows you to change focus in your editor and it can record to an external device.

Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

Check out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains