The Value of YouTube Communities

Today on Video Marketing Madness – The Value of YouTube Communities. Ray explains the value and how to use them

It’s the “Community” tab on your YouTube channel. It’s a Facebook like feed where you can post non video content like images, updates, polls and ask questions. It’s another way to engage with your subscriber, but you need somewhere between 500 and 100 subscribers to qualify.

We also did a Movo case study. Ray had shown Steve how connect any type of external Mic to his Android phone.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Charity as Part of Your Marketing

Today on Video Marketing Madness – Charity as Part of Your Marketing. Ray has some good studies and Steve has the big news on Google My Business.

“Google My Business” is changing its name to “Google Business Profile” Steve and Ray talk about what that really means. Here’s a link to Steve’s Profile with all the details: https://local.google.com/place?id=18082184565376966832&use=posts&lpsid=CIHM0ogKEICAgICGlYqGUA

Ray owns a few escape rooms, and it allows him to do marketing as he wants. He works with the local Rotary Club to do this, and it affords him the chance to network with other businesses and be involved in charitable things. For instance, he was part of a tent pole event, “Trick or Treat on Main Street,” where he set up a tent and gave out candy to kids, along with other businesses. In addition, he does things like food drives where a person brings a non-perishable food item to get a discount. People who otherwise don’t notice his posts on Facebook and Nextdoor take notice when he posts about the food drives. He also donates tickets to silent auctions and gives shout-outs to other businesses on the Facebook page.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Studio Set Up for Small Space-Small Business

Today on Video Marketing Madness – Studio Set Up for Small Space-Small Business. Ray guides us through options for green screen, lighting, mics and cameras

Ray has a portable green screen that’s 92” wide and works well. Here are the links to videos to how he found the screen, and unboxing and setup: https://youtu.be/1xW77SYZtwchttps://youtu.be/8-aSwLyKw7U
The Movo L1 lapel mic works great with your smartphone. Ray uses the Movo GR2 mount and stand. It comes with a mount for an LED front light. Ray suggests two green screen back lights and those can be mounted from a drop ceiling

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

How to Make One on One Sales Videos

Today on Video Marketing Madness – How to Make One on One Sales Videos. Ray walks us through on how to make videos in lieu of an on-site sales presentation.

Screencast explainer videos work great for social media channel audits – YouTube, Facebook, Instagram, Twitter, GMB, etc. They also work great for software demos, reporting and teaching complicated processes.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

How to Green Screen

Today on Video Marketing Madness – How to Green Screen. Ray walks you through how to make your videos look better with green screening,

You can paint a green screen wall using Rosco green screen paint. You can also use a green screen backdrop cloth and tack it to the wall. However, Ray has purchased a wide portable green screen from Amazon for $185.00. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. You can also use a ring light with two background lights. Then you do the rest in your video editor

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Music for Videos

Today on Video Marketing Madness – Music for Videos. Ray tells us where to find and how to how to use music for videos

Buy a license for royalty free music. Steve likes Epidemic Sound and it comes with a Google API for no copyright strikes. Ray likes Audio Jungle from Envato. Both have thousands of tracks and cost about $200 a year.
Ray Tip: Pick your music first, use as the base and build the video around the music.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Reputation Videos

Today on Video Marketing Madness – Reputation Videos. Ray details everything you need to know and how to profit from reputation videos

Reputation videos are a great way to promote a business’ online reputation and the “RepVideos” software is a great and easy way to do that. Head on over to https://rayslinks.com/repvideos for more. It grabs 5-star reviews automatically, produces the video and syndicates to all the social medias including YouTube, Twitter, Facebook and Instagram. You can create a year’s campaign all at once.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Lighting for Videos

Today on Video Marketing Madness – Lighting for Videos. Ray has all kinds of tips lighting tips for in-studio and in the field.

Most folks are shooting vids on their iPhone. It has great digital quality, but it also has a small aperture. So, you need good lighting. Outdoors, the sun is all you need. But don’t shoot with the sun behind the talent. Early morning and late afternoon are the best times to shoot. Indoors, the ambient florescent lighting in offices is probably good enough, but your video will look flat and you’ll have some color balance issues. It’s best to bring your own lighting. Movo has some good, portable LED lights. For talking head videos, ring lights are good. In-studio, you want three-point lighting: fill, key and backlight and you might want to add a fourth light for the background. Ray uses the Movo LEDs for that

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

YouTube Shorts

Today on Video Marketing Madness – The value of YouTube Shorts and lots of other cool video stuff!

YouTube shorts is in beta – but when YouTube rolls it out, could it destroy Tik Tok like Facebook Live destroyed Periscope? It would be one ecosystem where you already have a presence. Do both for now. It’s a phone app.
Ray also talked about being CRASS in your videos. Curiosity, Reality, Action, Story and Surprise.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo

Also, Steve has combed Amazon and has some good camera and software deals at https://sites.google.com/view/stevesleeper/need-pro-video-stuff

Easy Ways to Make Videos

Today on Video Marketing Madness – Easy Ways to Make Videos

Stock media is an easy way to make videos and Envato Elements has everything you need for $200 a year with unlimited downloads. Stock videos, animation, intros and outros and lots of other stuff. Ray has it at http://rayslinks.com/elements – Car dealers and franchisees have lot of stock footage supplied to them. Check out Instant Spokesperson. Pre made spots at https://instantspokesperson.com/ – And you can get voice overs, jingles and on camera spokespeople at Fiverr.com.

Today’s episode is made possible by Movo! Get great microphones, stands and lights for your videos at http://www.rayslinks.com/movo